- wöchentlichErscheinungsrhythmus
- 26 mintypische Länge
- vor 5 Tagenletzte Folge
Folgenzu den neuesten
Why AI-generated content won't move you
Most people prefer AI art until they know it’s AI-generated. Today on Nudge, Professor of Consumer Psychology Matt Johnson explains why. --- Watch the bonus episode: https://nudge.kit.com/5fa3398dfb More on Matt's books, work and newsletter
This small change can make a politician electable
What determines who you vote for? You probably think it's due to rational reasons. Economy. Sustainability. Immigration. Growth. But research shows that your choice of vote isn’t as logical as you might expect. In fact, all of our votes can
When Schiphol Airport shredded 400 squirrels (and why no one was to blame)
Have businesses become less accountable? If something goes wrong with your flight, train, or takeaway, you’ll probably struggle to get a helpful response from someone. Today’s guest on Nudge, economist Dan Davies, says this is by design. He
Dissecting Zohran Mamdani’s winning marketing tactics
I joined The Hustle Daily Show to chat about NYC mayoral candidate Zohran Mamdani's and how his campaign cracked the code of modern political psychology by embracing vulnerability, leading with policy over aesthetics, and masterfully trigge
Did I Get It Wrong? | Revisiting Priming
A few weeks back I debunked five studies on priming. But did I get it wrong? Today’s guest on Nudge thinks I missed something. Tune in to hear consumer behaviour expert Philip Graves explain his view on priming. --- Phil’s book: https://sho
‘New Coke’ and the marketing blunder of the century
In 1985, Coca-Cola changed its flavour. You probably know that this was a complete failure. ‘New Coke’ was discontinued after just 79 days. But you probably don’t know the true reason why New Coke failed. Many claim it was due to poor marke
How your brain can reveal what you buy
Paul Zak can predict what customers buy without speaking to them. He’s even able to boost charitable donations by spraying a donor with hormones. Find out how in today’s episode of Nudge. --- Read Paul’s book Immersion: https://shorturl.at/
How this indie movie used psychology to beat Hollywood
97% of independent films fail. Boiling Point did not. Today, I chat with executive producer Paul Mellor to learn how this movie applied psychological principles to outperform its peers and compete against blockbusters like James Bond. --- J
Why naming a dish “field-grown” doubled sales
How would you encourage sustainable behaviour? You might assume logical messages work best. Stuff like “the average three-hour flight creates ~250–400 kg of CO₂”. But today’s guest on Nudge has tested logical messages. And they don’t work.
Three tricks Super Mario uses to keep gamers hooked
Super Mario Bros is 40 years old. It’s an incredibly simple game (it takes up the same memory as a smartphone wallpaper), yet it’s incredibly popular. Over 40 million people have played it. Why? Because it’s packed with psychological tips t
This single text made girls 45% more likely to get vaccinated
Can one text message save 100s of girls from cervical cancer? Today on Nudge, Niall Daly and Dr Giulia Tagliaferri discuss their county-wide study involving 55,000 girls. Their experiment had some eye-opening results, so I decided to copy i
A surprisingly effective way to persuade (almost) anyone
It’s a psychological principle that helped end South African apartheid. It reversed the Pope’s declining popularity. It reduced university students’ binge drinking by 30%. And can predict romantic breakups with 60% accuracy. Today, bestsell
I debunked psychology’s greatest myth
I interviewed 60 Brits to debunk one of psychology’s greatest myths. Priming is one of the best-known biases in behavioural science. Kahneman mentions it 35 times in his best-selling book Thinking Fast and Slow. And yet, I’m not convinced i
The surprising true story behind “the greatest ad ever made”
Most marketers will remember Apple’s 1984 ad. Many consider it the “greatest ad of all time”. But you probably don’t know that just 12 months earlier, Apple released a similar ad that failed. Why? Today on Nudge, bestselling author and stor
Instagram failed until it made THIS simple change
Instagram wasn’t always a runaway success. The first version of the app flopped. However, the Instagram founders were taught a behavioural science model that transformed their work. Today on Nudge, Bas Wouters, an expert behavioural science
I tested this marketing guru’s advice. Was it a waste of time?
I gave this marketing expert one hour to create an unforgettable ad. I showed his ad to 30 Brits and measured exactly how memorable it was. Does his marketing advice work? Or is it a waste of time? Listen to find out. --- Learn more about V
A year-long happiness experiment: Try one new thing a week (did it work?)
This behavioural scientist spent one year doing a new thing every week. He tried acupuncture, gambling, day-trading and dancing. He visited Just Stop Oil meetups, cuddle workshops, and psychic readings. He killed a chicken, drank breastmilk
Learn 7 scientifically-backed marketing tips in 27 minutes
In just 27 minutes, you can learn 7 scientifically backed marketing tactics to apply to your website today. You’ll learn: How one word increased my email open rate by 6.4%. The tiny reward that helped a cafe generate 1,276 5-star reviews. W
Six eco-brands using psychology to sell
Oatly, Tony’s, Ecosia and more all use behavioural science to persuade you. Today, author and founder Chris Baker explains how. You’ll learn about: Tony’s viral advent calendar. Oatly’s tiny change that transformed the coffee industry. Ecos
Oliver Burkeman: “Most scholars worked for just 4 hours a day”
Why did Charles Darwin, Virginia Woolf, and Henri Poincaré all follow the same four-hour rule? In this episode, bestselling author Oliver Burkeman returns to explain why three to four hours of focused work might be the secret to productivit
Oliver Burkeman: “I stared at a painting for 3 hours straight”
Could staring at a painting for three hours make you more productive? In this episode, I try a strange experiment inspired by bestselling author Oliver Burkeman. Based on lessons from his book Four Thousand Weeks, I stare at Picasso’s Guern
The most destructive ad campaign in history
How did a marketing campaign lead to one of the worst public health disasters in American history? In this episode, I investigate the rise and fall of the Sackler family, the pharmaceutical empire they built, and the marketing tactics that
Louis Grenier’s Extremely Uncensored Take on Marketing
Today's episode of Nudge is a little different. The no-nonsense marketing expert Louis Grenier gives his uncensored, uncut, and explicit take on marketing (and life). --- Buy Louis's book: https://link.stfo.io/amazon Sign up for STFO: https
One simple trick to improve your memory
There is one straightforward trick to help you remember more. Today, Dr. Ranganath reveals why testing yourself (even when you fail) can supercharge your memory. You’ll learn: Why re-reading notes doesn’t work, but testing yourself does. Ho
Will tips from a 102-year-old marketing book work in 2025?
Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book “changed his life,” and over eight million copies of the book have been sold. But are the 102-year-old tips still accurate today? In this epis
Can you implant fake memories?
In 1980, Michelle Smith published a book that triggered the Satanic Panic, a worldwide fear that Satan worshippers were recruiting millions to embrace satanism. Today, I explore the surprising science of false memories with Dr. Charan Ranga
Elon Musk’s Controversial Interview Question
Elon Musk’s hiring strategy goes against conventional wisdom—he asks just two questions and relies on gut instinct. But does it actually work? Today, Prof. Gerd Gigerenzer reveals why Musk’s method might be smarter than traditional hiring p
Surprising truths about memory with Dr. Ranganath
I explore the surprising science of memory with Dr. Charan Ranganath, author of Why We Remember. Today, Dr. Ranganath reveals why forgetting isn’t a flaw but a feature of our brains and how simple strategies can dramatically improve recall.
Should you trust your gut?
Golf players, investors and CEOs perform better if they take their time. Or do they? Today, Prof. Gerd Gigerenzer reveals why intuition often outperforms complex analysis and how shortcuts can lead to smarter decisions in business, sports,
“99.9% of ads are genuinely awful” Tom Goodwin
Learn why so many ads today are ineffective and what marketers are getting wrong. Today, Tom Goodwin reveals the four simple truths about advertising, the surprising power of “wasted” marketing, and why aesthetics alone can make an ad more
