Prioritising human connections over rigid systems with Meilys Heulfryn

How can we balance the need for structure with the flexibility required for human connection?
In this episode, Joe sits down with Meilys Heulfryn, a leader driving change in social care and health by focusing on relationships over rigid systems.
What you’ll learn:
• Why understanding people’s real experiences is the key to effective service design.
• How relational approaches help move beyond transactional, process-driven public services.
• The balance between structure and adaptability—and why both are essential for meaningful change.
• Why change isn’t about having all the answers upfront, but about learning and adapting along the way.

Meilys’ career journey - from accountancy to leading transformation - offers a fresh perspective on why public services need to prioritise human connection over bureaucracy.
Join the mission:
• Follow Joe on LinkedIn: linkedin.com/in/joseph-badman
• Read the latest chapters from our upcoming book: relationalservicedesign.com
• Master the methodology: basistraining.co.uk
• Partner with us: basis.co.uk