#126 Ida Tin

Hormones relevant to women's health, they're just hard-to measure there. So the goal is be able to measure four hormones once per hour for seven days and if we could do that thing it would be transformational. hormones are kind of like the operating system of our body. They play a role in our immune systems, bone health and mental health and reproductive health.

Our genes express themselves as extremely influential especially for women because they have more complex hormonal systems than men do due to how biology has created us. Thank you for listening to Sprint, the podcast of The Federal Agency For Breakthrough Innovation Of Germany. I am Thomas Ramgent and very much looking forward to our guest today, Ida Tin.

Ida is the mother-of-the term Femtec And she's also one of the most successful European digital startups improving women's health. Most of them will know it clue And Ida is also a new colleague of mine here at Sprint. Ida has joined our agency as the lead off A Big New Challenge we have launched on Hormone Monitoring.

We'll have this conversation in English, As Ida Is The Danish National My Danish Has Become Little Bit Rusty So We Stick With English. Anyways Mang Attack For Being Here Ida. Oh, Seltak. It's a pleasure to be here! Yeah that as far it goes I'm afraid. so um we talk a lot about the hormone challenge in uh In the latter part of this conversation.

but let us start with your um With your biography which is obviously Quite unconventional quite unusual As might be the very first question. So what is Your current relationship status? So, I am...I still love motorcycles. I don't have one right now and haven't had one for a while especially when spring comes.

i feel this tingling For me. it's such as sign of Spring When the first Motorcycles come out. I think I'm getting ready to have on again after having small kids And kind no time or place really ride them. I'm sure you'll drive very carefully anyways, but to give our listeners some context. You sort of have grown up on motorcycles.

is that fair-to-say? Yeah it is fair to say my parents were where they are really adventurers and decided to go travel with their two small kids through South America when i was one year old so said in front of my mom on her motorcycle And my four-year-old brother sat in front And then we traveled on... Yeah, I think we did four long tours throughout my childhood.

Then i've done a lot of motorcycling since then in different ways. So I grew up traveling on motorcycle and was also home between. so it wasn't all the time but It was my parents livelihood to write books and give lectures about our travels And not only your childhood. That is also fair to say, I would assume because this has obviously very much influenced you further career.

Take us a few steps further. at some point You've been sort of motorcycling professionally professionally. Yeah that's true. so yeah i did my first trip when I was eighteen. I had lived in London, and I heard some money. And thought what would it love to do? So I did that with my boyfriend. at the time we bought two small motorcycles.

Motorcycles were a bit more expensive than we anticipated Mexico. so we got two small Taiwanese motorcycles but nevertheless we traveled on them for six months. It was great! Later went into very creative business school called The KS Pilots And it's a three-year program. On the second year, you had to do an internship somewhere in the world and somehow I ended up traveling through the Atacama Desert with a schoolmate on motorcycle.".

The school thought that was ridiculous but turned out actually perfect internship for me because at then later started motorcycle touring company. with my dad we did a tour of the Aticama desert. In many ways this is what I did. And then I had moved to Copenhagen after I graduated. and at some point, what if i made my life radically simple?

What if I didn't have a place to live. I did not have friends around me or any belongings... ...and thought about having my motorcycle in the desert as well! sort of desert parts of the U.S., with a motorcycle and satellite device, I had planned to do that for seven months then ended up doing it two years because so much fun!

But was not only fun you made money right? Yeah... It wasn't just running the motorcycle touring agency with my dad So i would fly out on tour in Mongolia or Vietnam Or other places And go back to my solitary desert motorcycle life. It was a really great experience in many ways. Yeah, I learned a bunch and at some point i realized that if i were not to do that forever it was time to go home because it was kind of addictive.

you know when you never know where you're going to spend the night what's gonna happen? who are you gonna meet? Where you aren't gonna go? You always very sort-of In the present then kind-of alert And you've made lots of people and instead of intense So quite addictive, went back to Copenhagen and kind of forced myself to buy a flat and stay there.

Well you didn't obviously not end up in a nine-to-five job as state employee the country of Denmark but rather became an entrepreneur. How did this? on one hand unconventional upbringing plus very early intense. What kind of entrepreneurial life did prepare you for becoming a digital startup entrepreneur?

Yeah, I think it was several parts. ideas of what is really meaningful to you and that will somehow provide a livelihood. I had also gone to the KS pilot, as i mentioned which was very kind of radical school in Berlin... ...that you can change the game! And then be kind-of a force for good in whatever area try to engage with.

so at some point.. ..I have this insight there has been little innovation in family planning methods And that kind of blew my mind because I was like, That's one of the most foundational questions for humankind. Like how many people are we going to be on this planet and How do every person control their childbearing?

Which is some of the biggest decisions We make in life! When i realized it had been very little innovation It kinda pissed me off Honestly...I thought..How can we not care about This?! I want to make sort of some sort of dent in that history or family planning. And that's, that was two thousand eight and smartphone had just come out.

I didn't have one but i thought That is a really intimate kind of great place for this kind of information. so I had the idea um For Clue eh eh eh I basically wanted to build a piece hardware But there wasn't no tech ecosystem. Monitoring cyclists you know more precise where? In order To improve Family Planning?

Yeah, because I thought instead of taking hormones what if we could just monitor them and know exactly where were in our cycles. A woman can only get pregnant about six days per cycle so why would you have to take hormones every day as opposed having data guide? So it's almost twenty years ago. trying to build that thing for four year together with the Fraunhofer Institute did not succeed probably from a number reasons.

So it's kind of full circle that I've come back to this theme now, so many years later but in a new and I think better way through sprint. But yeah... It is not like i didn't want have job somewhere. That why did work at some public institution in Denmark? Its just always had these strong ideas or something that really wanted do And then was naive or crazy enough Or willing be poor enough To get them going somehow I mean, your motorcycle world thread that has been quite male dominated.

How did that sort of shape you idea off? Of how to improve things? and obviously what do you've considered? or What has been still is a sort of underserved market? Yeah So i grew up learning to ride a motorcycle when it was really young. My parents were building a house for two years. I was always part of building the house using power tools, and i think it's just brought up in very kind-of non-girdy way And my brother was sort of you know...my closest person as I grew up.

You know..always hung out with him and his friends when we got older and went partying way too young to do all these things. so ...I think that was very nontipical girl universe and her mother. she is also very strong at adventures A woman, she's probably also done a bunch of things that maybe you wouldn't expect women to do.

She's traveled a lot alone in the Middle East and many other things. I guess i've always been somewhat comfortable being sort of in men-dominated realms which The Tech World definitely is. uh...in many ways. Maybe I'm more masculine than my appearance kind of reveal? You know..I think I am quite the man in some way I'm also definitely quite the woman in many ways, but...

What does that mean? I think there are some of the kind gender attributes to some women. maybe take on because they're taught. Which is like being a little bit helpless or sort-of…I don't know if i can do it..or oh! I wouldn't like to sleep in a tent or princess behavior type things which I don't have so much off.

I'm also very stubborn and kind of opinionated, ready to put my nose out. And take a fight if you need too! You know that i don't like it at all but...I think its the really weird dynamic when your raise capital which did alot for startup together with ex-partner who is man But there's often something about sitting across table with this typical male investor And it's almost like he doesn't quite really hear what you're saying, but the second you say... You know what?

I disagree with you and kind of show up a little bit of confrontation. They'll be like oh okay! Then they come online. so i think i learned that abilities to push also in relation some characters who expect more from men were sometimes needed. Can you turn this disadvantage even an advantage? I mean, what do you get when your woman in a male-dominated industry is that you get attention.

You can surprise people because they really don't think that you could ride a motorcycle and it turns out you're pretty good at it And then like oh wow she's actually like good at It doesn't...I don't like it..it does not my natural thing to kind of show off or too. You know, I think men do a lot of this kind of tutorial sort of.

you know. This is how much money are raised or there's the name dropping? What does what have achieved or got this award? like mm-hmm in an? I've been so many rooms with like bro take people Where this goes on and i can't Do it if i have to and often as Like that cannot be bothered. but If you Have To like Kind Of Command The Room for whatever reason you do all this bullshit And It Works.

But it's like, so I can switch that on if i need to. but this is not my natural maybe feminine kind of self and...I don't like it because..i find it ridiculous really! Boy you can get so boring kinda even for a man like me. Yeah yeah I think thats well said BORING. I guess it's not a coincidence that your expertise in the field you've been founding at and have been as successful has been women's health, or any other kind of interesting fields where medicine could need innovation.

Why then? In the end come back to FemTech! As a founder for me important thing, how it all starts. Like do you really care? Do you deeply care about what you're trying to do? because It's so hard and You have to tell people about over-and-over-and Over... And you have to inspire other People to care about it and you Have to have conviction.

So women's house has a special place in my heart I think which is probably related To having traveled the world as a kid. i've seen women's life All over. I feel very deeply the sort of strength on women and their pain. And also, i think it-I'm kind a pretty logical and rational thinking person. this is maybe more my masculine traits but...i look at them like it makes no freaking sense.

that we don't invest in one thing Financially, in all kinds of ways like this is dumb. Like come on guys what we're doing? So I mean if you have that kind of sort of fire i guess it's like We can do better! We should...we could..We must do better Maybe also because I feel I can do something. You know the space where I'm like Yes!!

We could do THIS and WE COULD DO THAT and WE CULD DOOTH THIS. But It almost sounds there are no those of feminism In The Term Femtec As If That Its A Pure Coincidence. And I suppose it's not. It's not feminist tech, its femme-tech and the idea with that was simply to create a term That would take all this activity what is happening in the tag world and say look When you put these activities together Its sector itself and its helpful to perceive as a sector for people who are trying to orient themselves For the people IN THAT FEEL so they can find each other.

Because of all this gender divide and stigma, weirdness around it. It was difficult for male investors to present their partnerships on Monday. partner meetings like I'm looking at the case trying not to pee in their pants. that's a hard thing to do for anybody but for men in front of bunches other man you just say look there is a fim tag opportunity here.

so i wanted create language which could bridge. I understand. In terms of storytelling, the term is much closer to fintech than to feminism right? Honestly i was sitting thinking like what could we call this? and i was thinking Femtech would be most natural exactly. We know Fintech, we know Edutek all these things And asked my team a clue Like hey you have that idea or need a term What will u call it?

and somebody said well FemTech i'm like yeah duh It doesn't have to be smart just has to simple Yeah. So even an investor, a male investor on full doses of steroids might be understand that there is big market out there. Fifty percent of the humanity as female and this has completely overlooked field in medical sense but also in the sense over-market.

Fast forward ten years it's still somewhat overlooked. A lot is happening. This is a little bit of tangent, so stop me if you don't think it's relevant. I was just in LA for big conference called the Milken Global Conference which is probably the biggest gathering of capital under management. trillions of dollars like anybody who has anything in the financial world and all the family offices and the endowment foundations.

there are SO much capital! The Middle East huge amount of capital. And they did a session on women's health, and it was in the cellar—it were small —and all the men-in-suits weren't there.". It is so interesting because I had this kind of observation looking at these for three days where my sense was that these people are so deeply disconnected to a sense being part And they have no sense.

I mean, this is a huge generalization but there's no sense of. every time we talk about growth and making money or making profit We are talking about extracting something out the planet doing Something with it in gaining everything for ourselves. when you think about women's health as a societal infrastructure As business opportunity as something that we do because It will make humanity healthier women engage with, creates a more balanced society which leads to a more balance ecosystem.

on the point like that whole line of thought is so foreign for a lot of people who have money and power actually care about this. It's just not underrated. still it's getting there but... There are huge blind spots, it's phenomenal! Staggering to observe. Do you have any explanation? So I'm so happy that Sprint is doing this challenge because it's like such a yes.

You know, we need these projects and signals And we need the tech. obviously Guess you always try to be a piece of the puzzle in The Big Jigsaw But do have an explanation? why? This flying spot Is so persistent despite the fact That women like you Have been successful proven that there's a huge market, have proven the technology can improve.

women felt especially because it has been an neglected field and so forth. Do you have any explanation for it? I think they're in number of reasons...I think its complex also. i should distinguish. There is this thing like when you invest into female founders They return capital better their more cash efficient and mixed teams perform better Like thats well established as effect.

So there is something about women in the tag, well that's its own thing. And then there's Women's Health which can be made by woman or men. so two different things. I think we generally have a huge problem bridging genders so that their life experiences of women with female quality have just not transport over to man very well and That it partially because women don't share enough About this story as they say They Have A Headache When In Fact That Period Cramps.

they don't tell what it was like to have a late abortion or to miscarriage, there is so much going on in our life journeys. So much and everybody has the story! How do we learn how to tell these stories? And how can we create enough safety that we share them with others as well? How does men get enough security for themselves when telling their stories about women's health?

because most of us also have a story too about some people who are close to women. Basically, we just... If you don't know how are going to care. And then beyond that there is a lot of like kind market dynamics in the healthcare system. if as society saves something You spend some money to save money That saving where does it get registered?

As sort of a win? and I guess We also haven't put ...we're not good enough yet at putting a price tag on what would cost one woman or not? well McKinsey came out with a report in twenty-four that it cost the world a trillion dollars every year, though women don't adequate health care. We know when women dropout of their work force too soon its extremely expensive for society.

so we're starting to see glimpses. but women they endure pain and discomfort throughout life? They spend more than twenty five percent over one year on poor health. But they kind of push through. They go to work even though there are miserable, take care families and double-care burdens Even though their also working full careers.

So we don't have a good way seeing how expensive that is. I think it's super complex. And then yeah We left women out of clinical trials because we didn't know How do deal with this fluctuation That created mess in the data when were trying To understand. does this drug Work but its fascinating cause?

as soon As if you had A lens where your start seeing things through this gender perspective, like gender-informed medicine or actually looking at numbers and investing accordingly. You start doing things differently but you need the data ,you need awareness . And you need to kind of care. how do you make people care?

I think that's a big question. Interesting! It is complex... Yeah.. You also came up with not only some ideas on How can we help people care ? But how men can better invest into Fantech. right So what? Yes. Okay, let's step a few steps down in the letter of abstraction so to get it more concrete. but how can especially men with deep pockets just define the boardroom that they want invest and fente?

sometimes people think when you go pitch-to-avc its business conversation I think as social dance is not much better term for it kind of the VC trying to figure out like, do I trust you? Can I think that you can make my money grow. Do I thing you could be a strong leader? Do I think your ambitious or are smart?".

You know there's this set up ideas about what it will take to become successful founder and i don't think pattern recognition works very well across genders. I think sometimes that leader will look very different from what is expected. So, i think there's something like making that match happen and I fully recognize that it's very difficult on the man side as well.

here you are sitting with somebody who looks totally different talks a different language doesn't have the markers that you would usually look for trying to convey an need in a space that you can never feel. your own body You don't know much about. if its uncomfortable Your job has say no every time except few exceptions.

So I wrote a guide. It's just seven pages, which is an honest like open heart attempt to tell men how do that meeting better? How do they actually get what they need—which is really understand the business idea or person kind of their needs? and it's very human exercise! Like...how we create enough safety in this room on both sides so they can both shine?

And also a little bit like, dude do your homework right? You will not go into conversation with somebody doing crypto and have done zero homework. Like you know literally that person shows up in like okay what's the computer? no we cannot start at what is the computer? thats too far! I feel i've educated these things Over and over, and over.

And I hear that from every female founder in Fensig they have to start at Adam & Eve... ...and that's not fair! Then on top of it you'll get a whole system which is deeply sick. There are some power balances that are awfully off and being fully exploited. It's the systems where wealth gets more concentrated Which i think is a problem on our planet.

There's all kinds of things kind wrong with the venture model as it is. And there was very little accountability, so that like a whole set problem comes on top and they can have hurt women more for number reasons. So what you do? You do your homework! You show up truly humble enough to actually know.

if something you don't know Your task at VC is figure out. What does this person across the table knows? I don't. Well, and on the other hand it's all so obvious in that context. Yes! It doesn't happen. I mean its just so banal... It is even hard to believe that men don't know about the female body as most women do?

When i had an idea for this hormone sensor back in two thousand eight years ago..I was like I better be fast because surely the big diagnostics they must build right. There were like these kind of little computers where you would pee or pee on something. And I was just like, why does this thing only remember three months worth data?

What if he connected to the phone and it could have been replaceable? that's a great business model?". This is so obvious! I better be fast.". Nothing happened. they didn't fucking build. for fifteen years i've been asking people what happened And the answer I get back is so banal that i can almost not fathom it, but very often.

It's just like yeah... But people who are making these decisions they're like fifty-five white men! They don't feel the pain and they don't know how desperate we need this products. Can you really be true? That was such a lame answer. I think its true somehow. A part of it at least. Get there..I get how difficult.

But there are a lot of rich women out there as well. Why don't they invest in femme technique? They do more and more, And it's really exciting because I'm sure you've heard this like the biggest transfer wealth ever In the history of mankind Because baby boomers on also old so men dying little bit before.

So these wealths Pools up being transferred to woman. There is the biggest Transfer of Wealth To Women Ever. It's huge! That will change how family offices give mandates how angels invest, but also don't underestimate that social stigma is also true for women. If you are a woman and say I really want to do something about breastfeeding it's not as sexy as i'm going to invest into autonomous parcel delivery or something like... You still have somehow take more of the stance if It's my experience.

What are the most important clues from your clue story? So, you being a successful founder... Well first of all I really want to say it is such a group effort To do anything! Its..I know its easy to see me but You have imagine huge groups people that build clue including my co-founders. i think One inside like pass on maybe thinking about starting company instead.

Start with a really big idea. start was something really hard because it will attract other people. Because they want to be part of building meaningful important things. and It is I think you just as heart-building at startup if your ideas small. So go for something hard Hard and meaningful, okay? Lesson than meaningful Something that the planet remains.

Okay find the right people or you attract them by being on fire by aiming high. I think so. So what's lesson two then? Lesson Two is that, there are a little bit of things going on where it's considered like kind of like a fancy career choice to start the company... ...I just want to say It is extraordinarily unglamorous as well and really hard And its not for everybody!

You have to be born with some sort of extreme tolerance for uncertainty and insecurity. I think it's helpful as a founder if you have great willingness to do sort of your inner work and grow as human because there is very big correlation between how you grow, the founder or company grows. So kind of having an openness or ability to look quite deep in yourself and need your fears that are important and needed also becuase we had to handle lots fear for ourselves on your team, you're investors to do that.

You have to somehow first deal with your own fear continuously every day. if founders doesn't everybody Oh my gosh! Like let's not make like some sort of... That is the new cool thing to do. only dude If you have to And you only have a big mission and can help it. obviously yeah. and tactical I mean this was always very deep Very profound on a psychological level and even almost an immoral.

How about the tactical? You've led this company to success for about fourteen years, I think now you're transferred to the board. What are your most important tactical lessons? how have made it big but crazy idea? succeed in the market Find people who work better than you and smarter then and hire them, give away as much to the people who are best at stuff.

In the beginning you do everything because then gradually have to be more and more an expert in whatever field to become a professional. You really need kind of bow down Giveaway stuff And realize that other people will better at it than you. I mean honestly all way till end where i realized the best leader I could be for clue, I would have to keep learning.

You learn new things every day.". Oh my gosh! I felt that had a new job everyday but it was like other thing i will have to learn in. you know next year...I wasn't passionate about learning better at excel sheets frankly.. I don´t say that sort of diminishingly. ,i have alot respect for really good operators.

so ...but I feel like oh other people can do this better now than me. And so I hired two new CEOs, and they were better than me in many ways. I will also say on the other hand when i've been away from The company a few years... ...I also realized that founders do bring something That is really hard to replace which Is why are we doing this?

Where could We go? Well at least now you've been transferred into another mode where your mission is still the same. It's still fantastic. All about hormones, that crazy pattern the female body is producing and where we finally have to make sense of it right? Exactly! And I love that. i could go from building one company... ...to really think about how do you build an industry.

I loved that. That was my super sweet spot but let us see if they might all go to hell or not. I feel spectacularly But I really love this side of the big strokes kind of design work. I think that's where I'm best, and... ...I find it so kinda lucky in a way that I can now use what I've built over the last fifteen-twenty years to show up with enough credibility That many people have said yes!

This sounds interesting. That is. Well, I mean clear answer to the why. now we get to The How and What? You're not done with your startup but you are sort of not operative in it anymore But have found an association called FemTechAssembly. Yeah what do you there? whats the approach there And how in the end Sprint triumphs here.

So after I left Clue, a CEO.I kind of decided that i just was going to say no to everything for some amount Of time and it ended up being two years And then instead have got curious about my inbox again?and... I Just kept getting invitations To talk at all kinds of conferences in places All over the world!And I thought okay so.. I did That and I met Kindof The FemTech ecosystem all Over the planet but I found myself In really different settings.

So anything from like, you know... Hey I'm thinking about starting a startup to people in the European Investment Bank and the UN and funds of funds and these things are all kind of different people.". And i realized that I was doing this sort of ecosystem work where we would do it on our think tank!

We just need the world to understand. if you invest into women's health And you make the planet healthier, there is a direct line. It's such as simple investment thesis. why does not being adopted by angels institutional funds? Funds of funds governments it's like that symbol. so I started to think tank and then I realized they were actually same tanks.

They usually are busy with building their own organization raising money writing reports That not enough people read. Actually, what I want is to enable all the...I meet so many brilliant people with long careers and they say, ''I really wanna do something in women's health.''. But how? Where did it start?''.

And then like, I just wanna be some... Then I thought well actually. What I really wanted was more of a social movement. So little starter kit Like Some sort name that can take put on themselves some sort of batch and they can do things. They can organize, they can start things that you know. it's just like.

give them this little first spark then makes him go okay now I could do something with myself.". And then Sprint happened! Then my think tank kind of stood still. so honestly not... So Sprint happen? What does that sentence mean in your context? Life took its super weird turns our colleagues, and we sort of chatted for forty minutes.

I didn't really know why were chatting but that's not unusual because i often get approached to people who want a conversation about what they're doing. so it was like okay well let's have a conversation.". And then forty minutes in he said,"Well We are looking for an investment manager". Well I'm not really looking at the job... But you know ok lets have a second conversation with another colleague..."And Then They Got Back and They Are Like Either You Have Said Women's Health and Fem Sake Like A Hundred Times!".

maybe we'd rather try and make something where you only have to worry about innovation in women's health. I was like, okay this kind of stage is getting more interesting.". And they said that we had a former college challenge. when I spoke to the head of challenges, Janneau? They say well what would you do with woman's health?

The data set really missing at women's house has stayed on hormones... ...and it didn't stay there because i failed building my sensor twenty years ago! Work in women's health data for all this time and it really is a data set that's missing. And he said well, okay. Why don't you try? go on scope? This challenge?

so I did. and Yes Prince that okay let's do the challenge. and I said ok Let me do the chance with your eyes. So here we are amazing. We glad you're heading at. so give us Give us the story in nature. What is this hormone challenge now about? What are the aims, what's context and scope? It's trying to create some technology or biosensor that can give us continuous hormone monitoring.

Continuous is really a key word here because we take a blood sample... ...or do a saliva test for something and get value out on hormones. But the problem with that is we only get these snapshot pictures of what hormones are doing. And hormones, they create curves and their very time-bound... They're rhythmical!

You really want to understand the races in the falls and also how they interact? We don't have technology on this planet yet. who can do it? We have a continuous glucose monitor. we can put on our arms and it'll give you data for two weeks or a bit longer. We don't have that yet, people are trying but its just super difficult.

Hormones especially the ones most relevant to women's health. they're hard to measure there. Why? Fickle! They fold them themselves...they do weird things..there aren't extremely low concentrations. so the goal is be able to measure four hormones once per hour of seven days. And if we could I really think it would be transformational, because if they happen so that hormones are kind of like the operating system of the body.

They play a role in our immune systems and bone health and brain health and cardiovascular health mental health reproductive health how genes express themselves there. just extremely influential especially women because women have a more complex hormonal system than men do, because of how biology has created us.

And it's been so fascinating talking to people about this... ...because many different peoples say that would be an interesting data stream to have whether its peelin oncology in neurological diseases and assisted reproductive health. So on the clinical industry side these are very relevant data set.

You could also imagine that it can be part of building a foundational AI model on women's health. Something we don't have today, you can imagine being part of drug discovery and I think this is what kind touches my heart... ...is that i had literally not met single woman who didn't say ''I'd like to understand my hormones better.''.

We know that hormones really affect us right? bleeding, we have you know going through a pregnancy with this crazy hormone shift. Like I think almost every woman has these kind of experienced lived experience of hormones playing big role but we had no insight into them like none whatsoever. it's complete life box!

We're like and if anything could do the hormone test so that you get some value. then all ranges are so enormous at their meaningness? And what does they really tell you? nothing obviously makes make sense. how hard will it be Will it be to get this biosensor with this continuous ability to monitor? I am hopeful and i think the timing is really good.

Wow, I was going crazy trying these fifteen years ago or twenty years ago because people are trying but they're underfunded working extremely isolated. so that's another big insight doing this preparation work for the challenge there isn't ecosystem no industry And to do something as complex as this, we really need to bring people together.

Because once is like even when we have the technology then we need make sense of data. and how does these hormones affect all those different disease areas? How can we change protocols out in hospitals or educate users so that they understand? it's a very complex system. I'm building an industry network around innovators And we're building also shared data pool and reference data, which is kind of a foundational piece to be able do further research sensing.

So your question like will have this technology? Well my strategy would be choose teams from lots different technologies directions because people are trying many different things. I don't think they know yet what one work on it...and i'm pretty sure that without the level public funding it would still take many years till we get there.

Both because, you know building each schedule is difficult but we need an industry to then adopt this technology. so I think a lot about how do we build and Industry on top of list data set? And How Do We Make It Global? So i've been trying to raise A twin challenge in the US as well To be able to include us teams.

Let's see if that will Be successful or not. But I'm definitely gonna find creative ways to bring some of that talent into the ecosystem, even if i can't fund them. I know they want to be part of it. To really create this sort of oomph That we need get going. They can partner with European teams. hey Let's catch some talent.

let's let's catch on. tell him from overseas A long time the other way around. so um... That's another perspective for me. and these challenges is said. You know this question what will Europe live? How are we gonna stay competitive? I think it's a unique moment to bring this industry to Europe. We have the manufacturing capability, but you know how... Let us make this the epicenter of these new things!

It is going be huge in this industry and much bigger than the continuous glucose monoshoes which has already been huge. And we also need the best data regulation because there is sensitive data And you need to build trust with users, we can do that better in Europe than anywhere else. So I'm like come on let's anchor this here and...

We need some tech sisters. contrast two tech bros i guess. There are some tech sister. well sometimes people say built by women for a woman but I said built-by diverse teams all over the world! We need to work together on this. there is no way we could do it as one gender alone And why would we? It's more fun working together anyway.

Sure, give us a few details on the technicalities. when are the teams starting? how long do they have time in order to make their proposals and so forth? Yes! So that talent is opening on May eleventh which today whenever this will be recorded it wasn't May eleenth And it will be open till, oh my gosh.

I don't even know if i know the exact date. about six weeks It'll Be Open. The Tural get together on Nimes and Tenths of July to meet the teams or select the teams and set then their final eight teams. There'll be Eight Teams participating. We Will Get Full Funding. Well they so no I take that back. first year They get full funding.

Then there is a deselect. So two teams go out after the first year and then another two teams, so they'll end up with being four teams that get up to six million euros each. And um...they will get mentors They'll get an industry network. Then there also be five tickets for what we call rising stars. So this is extraordinary young sensor technology talent That's outside Europe to keep them in the industry and to infuse our network with some of the best talent out there, which maybe is also a hiring pipeline for the teams.

And then there will be five tickets for what we call global front runners. so these are extraordinary scientists from around the world relevant to this challenge who we cannot fund but can give them flight ticket And I don't know who tell in Berlin. so they can come and everybody's gonna meet twice per year.

In Berlin or at least Europe, let's see exactly where because we need people to start working together. otherwise this will not happen. We need it So complex. you need to figure out like how was my regulatory past for this? How am i going to fund This? what is my business model? Who's Gonna buy this?

we need To Start building all these partnerships and relations from the beginning. Interesting. Obviously, as you'll find all details on our Sprint website in the challenge section. Iida give us an optimistic outlook. let's say five to ten years from now your biosensors work we have a much better knowledge about continuous hormones and female body.

what will that change? In five years They might not work perfectly and all the time, but we will start getting solid data. And I think in ten years We'll have it embedded in consumer variables. You know your ordering will have continuous hormone monitoring Both for men and women. at that point Um i think lots of man would like to follow their testosterone levels?

And see if they're workout makes a difference etc. um i Think before that we will have it uh used in clinical settings so i think IVF clinics will use it. I think we'll see lots of research around this, so understand why does patients with Parkinson's have different symptoms as that correlates to their hormones?

What was actually happening in the body-wise is connected?". I think there are many research questions and i think they would lead to better care, better preventive care and a lot savings and money being made but most of all improved lives. Yeah or should be reminded? Oh, we forget that. Last question and I ask one to all of my guests as you might know what kind of radical innovation breakthrough innovation?

Do you wish for in the year twenty fifty which has nothing to do with home? also it has something. climate. i really would love us too not mess up the climate entirely. I hope that in fifty years, we are way past fossil fuels and will have learned to do fusion. And lots of other interesting new energy sources... I'd love to see breakthrough innovation in energy creation storage transportation slash climate technologies.

CO-II extraction maybe? We definitely need a lot of energy for that! Yes but i would love us not too much symptom fixing fix the root courses. But it might be a little bit of... Well, I guess that's-that's the question of timing. at some point you'll need to extract it anyways. so yeah To get into not too pre industrial levels but two bearable levels Um..

But i'd also like to caution That I think Some Of The Technology Fixed Ideas We Have?I Think Are Really Bad and I'm kind of I think technology will Be A big Part of Solving Our Climate Crisis. but Im Also Little Bit Concern About Us deploying really bad ideas technologically, so I hope we will be wise.

All right i sense there's no fan of solar g engineering here in the room anything. anyways. thank you laudita for this very interesting to know is all on. um yeah how to improve women's health and how continuous hormone observation or measuring? Thank you for having me. I hope women's health would prove to be everybody's health, planetary health in the end.

Thank you. Thank you to all of you, dear listeners! If you liked this podcast we would be very grateful if you could leave us a rating or even short review in your podcast app. This episode has been produced by Max Tsarna. thank-you max. as always The next episode will drop into weeks from now until then As always please stay curious.

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