Ep 7. Bill Baker - On Relevance, Strategy & The Human Touch

In this episode you'll learn:

• How to coalesce a smaller community around its food and beverage assets

• What you need to watch to ensure that you always stay relevant

• How and why you need to share the story of a place in order to sell it

• How brand promise affects food traveler expectations - for better or worse

• How to create a win-win-win among local residents, destination marketers/governments and visitors

• Why politicians need to perform a cost-benefit analysis before interfering with destination marketing budgets

• Why human interaction is essential to a successful food or beverage visitor experience

Discussed in this episode:

Destination Branding for Small Cities (amazon.com/Destination-Branding-Small-Cities-S…) (book on Amazon)

New toolkit for Successful Destination & Community Branding (worldfoodtravel.org/articles/new-toolkit-for-s…) (series of article downloads)

The Taste of Place podcast is sponsored by the World Food Travel Association’s Taste of Place movement. Taste of Place is a global initiative that celebrates culinary culture, food heritage, and the makers behind them. Through the movement, travelers and consumers are encouraged to connect more deeply with destinations and products through their unique flavors and traditions. Learn more at JoinTasteofPlace.org.