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Why Are Restaurateurs Courting the Ultra-Wealthy?
Adam and Joanna discuss the recently opened 550 Madison and how restaurateurs like Simon Kim are making such a bold and obvious play for the ultra-wealthy, or at least those who want to pretend to be so for the night. While this kind of res
Why Are Spirits Brands Bypassing Bartenders for Somms?
Adam, Joanna, and Zach discuss the curious case of spirits brands and even prestige publications turning to sommeliers in lieu of bartenders for site visits, trips, and expert commentary. Is there actually some logic in looking beyond the t
What Can Bev Alc Learn From Fast Food?
Adam, Joanna, and Zach chat about how drinks companies and brands would be wise to learn some of the lessons (https://slate.com/life/2026/04/wendys-near-me-location-closures-menu.html) that the fast food and fast-casual restaurant industrie
Where Do Winemakers Come From?
Prompted by the passing of legendary winemaking consultant (https://vinepair.com/articles/future-michel-rolland-consulting-winemaker/) Michel Rolland, Adam, Joanna, and Zach discuss why the "flying winemaker" model has fallen out of favor,
Is Brown-Forman For Sale? To Whom?
With rumors swirling that Kentucky spirits company Brown-Forman might be for sale (https://vinepair.com/booze-news/sazerac-brown-forman-potential-deal-after-pernod-talks/), and with both French giant Pernod Ricard and fellow Kentucky compan
No, the Host is Not Out to Get You
Joanna and Zach discuss whether or not restaurants really do try to put attractive guests front and center, and whether they reserve the worst tables in for guests who don't fit the image they want to project to the world. While sometimes s
We're Looking For Wine Marketers in the Wrong Places
Adam, Joanna, and Zach respond to a recent bit of research (https://thequenchreport.beehiiv.com/p/wine-has-a-talent-blind-spot-quench-report-issue-32?utm_source=thequenchreport.beehiiv.com&utm_medium=newsletter&utm_campaign=wine-has-a-talen
The Middle Tier is Merging and Morphing
Adam, Joanna, and Zach are joined by VinePair contributing editor Dave Infante to discuss a spate of news regarding the wholesale sector, from Southern Glazer's expanding ownership (https://vinepair.com/articles/hop-take-anheuser-busch-doub
Do Restaurants Need to Rethink Their Revenue Ratios?
Adam, Joanna, and Zach respond to a listener question about the received wisdom (https://www.nytimes.com/2026/03/16/dining/us-alcohol-restaurants.html) that restaurants should generate a large chunk of their revenue from their drinks progra
How Bad Will This Summer Be for the Travel Industry?
With gas prices spiking, airfare following suit, and nightmarish security delays embroil many American airports, Adam, Joanna, and Zach ponder whether the travel industry, and the hospitality properties that depend on it, will be in for a v
Wine Should Leave the Judgement of Paris in the Past
Adam and Zach respond to a listener question about why so many wine regions and countries continue to attempt to recreate the Judgement of Paris. What is it about that singular moment that tempts people to try to recreate it, and why can th
How Do Wine Programs, Sommeliers, and AI Interact?
Adam, Joanna, and Zach discuss ways in which AI is potentially affecting wine service and sales in restaurants. As wine apps like CellarTracker integrate LLM-powered recommendation algorithms, and as at least some diners are more comfortabl
Irish Whiskey Is Still Looking For Its Audience
On the eve of St. Patrick's Day, Adam, Joanna, and Zach are joined by VinePair spirits editor Aaron Goldfarb to discuss his recent list of the 14 best Irish whiskies, as well as the state of the category as a whole. Is any spirit more domin
The Wine World's Worst Cliché
Adam, Joanna, and Zach discuss one of Zach's least favorite clichés in wine: that wine is "90% made in the vineyard," or some other silly percentage. They discuss why this oft-stated number is very clearly untrue, and try to figure out why
Could Wine Actually Wholly Abandon Wholesale?
Adam, Joanna, and Zach respond to a listener question about the deteriorating relationship between wineries and wholesalers, and if the financial challenges the wine industry is facing will force wineries out of the three-tier system, or at
Taking the Temperature of Sonoma
Adam and Joanna are joined by winemaker Noah Dorrance of Reeve Wines (https://www.reevewines.com/), BloodRoot Wines (https://bloodrootwines.com/), and other projects, to discuss what the state of the industry is in Sonoma Valley right now,
Examining a Potential Bartender Schism
Prompted by a recent post (https://jeffreymorgenthaler.com/the-currency-of-information/) from acclaimed bartender Jeffrey Morgenthaler, Adam, Joanna, and Zach discuss whether bartending has tipped too far in the direction of knowledge and i
Where Does Vermouth Go Next?
Adam and Joanna are joined by the co-founders of Cueva Nueva (https://www.cuevanueva.com/), David Neimanis and Phi Peinado, to discuss the realities of vermouth, both in Europe and in the United States, and what compelled them to take on th
Recapping a News-y February: Four Roses Sells, Wineries Close, and Napa NIMBYism Continues
Adam, Joanna, and Zach recap a few recent news items, including acclaimed restaurateur Thomas Keller's public objections (https://www.sfchronicle.com/bayarea/article/thomas-keller-french-laundry-housing-21359330.php) to an affordable housin
Is Wine BTG Broken? If So, Can It Be Fixed?
Adam, Joanna, and Zach discuss whether wineries should still consider by-the-glass placements as being vital for their success, especially as marketing or awareness-raising tools. Additionally: why has wine by-the-glass lost so much luster
Should Wineries Prioritize Urban Tasting Rooms?
Adam, Joanna, and Zach respond to a listener question about urban wineries and tasting rooms. Do consumers care that much about the traditional winery aesthetics, being in the vineyard, or even going to wine country? Can being closer to you
What Actually Matters on a Wine Label?
Joanna and Zach are joined by VinePair managing editor Hannah Staab to discuss what truly matters on a wine label. Do appellations, producers, or varieties move the needle more when it comes to sales? How important is an eye-catching design
Do Drinkers Flavor-Match Across Categories?
Adam, Joanna, and Zach discuss something that Adam raised during his recent session at the Unified Wine & Grape Symposium: can you really bring customers into wine (or other beverage categories) by connecting their existing flavor preferenc
Is a Cocktail Backlash Brewing?
Prompted in part by some recent experiences, Adam, Joanna, and Zach wonder if a backlash to the cocktail movement is coming. Will the veritable ocean of ambitious, perhaps lightly-tested cocktails made by relatively new bartender at eyewate
The Opportunities for American Wine - LIVE
Live from the Unified Wine & Grape Symposium, Adam, Joanna, and Zach discuss their reasons for optimism when it comes to American wine, as well as some lingering challenges and concerns. Then, they answer some audience questions. Please rem
Has Hospitality and Etiquette Within the Trade Fallen Apart?
Adam, Joanna, and Zach discuss how members of the trade and media might be making for worse bar patrons than they used to. From demanding complicated cocktails (sometimes off-menu!) on busy nights to expecting to have their entire tabs comp
Can Soju Ride the KPop Wave?
Adam, Joanna, and Zach respond to a listener question about Soju (https://vinepair.com/articles/soju-koreas-national-drink/): can the Korean spirit capitalize on the popularity of KPop (Demon Hunters or otherwise), Korean cuisine, and the l
Have Bars Bought In Too Heavily to Non-Alc Programs?
Adam, Joanna, and Zach debate whether extensive non-alcoholic cocktail programs at bars are actually making these bars any money. More to the point, if they're not, why do bars still feel compelled to invest time, labor, and money into this
Why is Wine PR Struggling So Much?
Adam, Joanna, and Zach ponder the question of why the wine industry is struggling so bad with PR and communications. Does the industry just not pay well enough to consistently attract top talent? Why is it so difficult to understand that di
The Latest News in RNDC's Ongoing Struggles
Adam, Joanna, and Zach are joined by VinePair contributing editor Dave Infante to discuss his most recent reporting (https://vinepair.com/booze-news/rndc-reyes-buy-out-seven-markets/) surrounding national wholesaler RNDC's plans to sell off
