Shaping Results by Establish Purpose & Values featuring Nick Friedman

0:02 Welcome to the Dad Edge podcast. The Dad Edge movement creates leaders of men. Leaders of families and leaders of communities. We will not only impact this generation of fathers, but the next generation as well. The kids we are raising will have better chances and odds stacked in their favor because of the amazing example that their fathers emulated for them.

0:24 We are here to change the world. We are here to change relationships. We are here to positively disrupt this generation of fathers. So no man goes to their grave with regret. We disrupt the drift of busyness and replace it with razor focused intention, passion, purpose and direction. We are the dad edge and we're here to change the game.

1:02 If you've been thinking about joining the Dad Edge Alliance. October is the month to do it. I'm giving away several things, and one is not even going to be available to the public until January 2027. So inside the Alliance, just to share 35 call teams per week. So no matter what your schedule looks like, there's a place for you to connect, grow and get around other men who are committed to becoming better husbands, better fathers, and better leaders.

1:28 We also have specialty teams focus specifically on marriage, parenting, faith, fitness, raising boys, raising girls, and even raising kids with ADHD and so much more. But here's the thing if you join in October, I'm going to be giving you four bonuses. Number one, I'm going to send you a personally, personally signed copy of The Pursuit of Legendary Fatherhood in the mail mailed directly from me to you.

1:53 Second, and this is two fold. You're going to get access to two of my courses that are $500 apiece, but you're going to get them for free in the month of October. One is called Creating More Patience in the Heat of Chaos and Creating an Extraordinary Marriage. Those are two courses that you're going to get. And finally, the fourth thing you're going to be getting a copy, an advanced copy of my brand new book titled The Marriage Drift.

2:17 Stop chasing and start leading. It's not even going to be available to the public until January of 2027, but if you join us in October, you are going to get an advanced copy of this. You're going to learn how to stop the bleeding that most men don't see. Help your wife feel seen, heard and safe. Rebuild attraction and connection and become the grounded, masculine leader that your marriage responds to.

2:40 Head on over to the edge.com/join. This is only for the month of October. Don't wait for your marriage, fatherhood or life to change. Lead the change again. The date edge.com forward slash. Join for the month of October for all these goodies and advance copy of my new e-book. All right Nick. So I got I got one big question for you that I don't know if you're prepared for it, but maybe you've been asked this before, so I didn't prep you at this one.

3:11 You ready? I'm ready. Okay. Let's go. Are you the original college hunk? I am, I am. I have been. I've been called that. I'm the original college hunk. My business partner and I actually share that title as Ko. Original college hunks, from the the College Hunks Hauling Junk franchise brand that I'm sure we're going to talk about.

3:35 But yes, one of my many claims to fame is is that og college hunk. So when you when you say like how did. I'm so curious. Like how did you come up to that name? Like, all right man. Like here's we're going to do, we're going to call ourselves the College Hunks. We're going to show up to help people move.

3:50 We're going to we're not going to have our shirts on. We're going to make sure we're all buff. Like, how did that come up? You know, I, I wish I could take credit for the creativity behind it, but it was actually my best friend from high schools. Mom, you know, leave it to a mom to, to call her son and her son's friend to hunk.

4:07 You know, we were going into our senior year of college, and she had a beat up cargo van from her furniture store, and she knew we were going to be restless that summer, probably getting into trouble. So she said, hey, why don't you guys go Bali van? You can move people's furniture, you can haul people's junk away.

4:21 She had kind of seen that happening with her furniture business and said jokingly, you know, you guys could be the college hunks who haul junk. And we kind of laughed about it at first, and then we pause and said, well, that's actually not what people typically associate with movers or haulers. Why don't we put that on a flier and and see how people react to it?

4:37 And that was really the first light bulb moment for me. I saw very quickly people had a need for the service. They thought the name was catchy. It was kind of a conversation starter, you know. Here we are 20 years later. People asking similar questions like they did back then. You. Hey, do they take your shirt off?

4:50 Are they all really hunks, you know, how do you define a hunk? And of course, we've come up with, you know, more political answers to all those questions now since we've been in it for, for so long. But, but yes, that's how we got into it, was through the sort of creativity and encouragement of my best friend's mom.

5:05 That is so funny. Well, I mean, if I think about the word man, that one, that one's been around for a minute, like so. I'm not surprised. This one came from a mom. So like, yeah. And for whatever reason, it hadn't really been used in commerce aside from maybe like, you know, like an actual, like muscle magazine or something along those lines, but it hadn't been used in any sort of like service, you know, non-sexual service, you know, brand a home service or a, you know, product service.

5:29 And so, we kind of, you know, they say if you ink it, you own it. We kind of, you know, made that our own. We got the trademark and we became the owners of College Hunks and hauling junk and moving, you know, combined with that. And that became sort of our, you know, who we were and our brand identity going forward.

5:46 And we just decided to confidently own it. You know, I would always say most college kids after college, you know, even if they did that one summer, they would go back to a real job after they graduated. And we we tried that briefly and were very unfulfilled and said, you know what? Why don't we circle back to that gig we did last summer at the College Hunks thing?

6:02 That was a lot of fun. You know, the moving and hauling junk wasn't that fun, but just the creativity part of it. The branding side of it was exciting. And so that's why I call ourselves a 20 year overnight success, because we just kind of circled back to it and haven't stopped since. So funny man, I remember I think I was literally I was like really little, but I used to watch The Dukes of Hazzard and my mom called Bo Luke or I'm not sure.

6:26 I think it was Bo, a hunk. And I was like, what is a hunk? She's like, oh, a good looking man. Like, that was the first time I ever I think I was probably six years old. I still remember that. I was like, I don't remember even heard that word, but yeah. And it's, you know, it's silly hunk and junk, Ryan.

6:42 And people refer to things as a hunk of junk, but never college hunks hauling junk and just created this sort of image in people's mind. But actually, about 2 or 3 years after we started and were growing the business, my business partner was like, we need a better name, or I'm sorry, a better response. When people ask us, are they all really hunks?

6:58 Because we were trying to hire a lot of employees, they couldn't all be, you know, those physical attributes that you envision. And so we actually turned Hunks into an acronym which has now become our brand promise. So hunk stands for honest, uniformed, nice, knowledgeable service. And we've sort of of course brought into the definition. And we get some you know, I rolls and and laughs when we tell them the broader definition.

7:19 But it's allowed us to teach our frontline employees like, hey, this is what you really have to deliver when you show up. Like it's great if you got muscles, but are you honest? Are you in uniform? Are you friendly? Meaning nice? Knowledgeable? Do you know how to do the work? And you provide a great service for what the needs are of moving or junk removal.

7:35 And so it actually has worked in our favor of having that sort of, you know, dual meaning, the physical side of it. Great. That's fun and playful. But the actual service side of it, I think, is what separated us and been our secret sauce. So I got to ask this, like when you guys first got started, you and your buddy did most of the phone calls to move this stuff.

7:52 Did it come from the women? Yes. And and the reason is not just because of the name. Statistics and studies have shown that the female is the household decision maker when it comes to home services. So whether it comes to painting or, you know, getting your driveway pressure washed and, and I can attest, because, you know, usually it's my wife is pointing out when something needs to be done around the house and she's the one making the call to those, those service providers.

8:16 And it's not 100%, but call it 80 to 90% of the time. It's the female household decision maker. So a name like College Hunks, not only is it playful, not only does it kind of conjure up this sort of fun image, but it's also, I think, an element of trust and care of who's going to be showing up, what stranger is going to be showing up in and handling your items if you're moving, you know, handling your prized possessions, if you're getting junk hauled away, you know, getting rid of your unwanted items.

8:39 And so, again, it played in our favor, not just because of the name, but I do think it helped in those early days that, you know, the females were, you know, appealed by the name. That makes it a lot of sense, man. That makes a lot of sense. Well, I got to introduce you to the crew. Everybody who comes on gets an introduction. So. And yours is is remarkable, man. So, Nick Freeman, you have one of these entrepreneurial stories. Man, that sounds like it was made up somewhere, right? You and your high school buddy Omar started College hunks hauling junk and moving with a beat up cargo van like you were talking about during the summer before your senior year of college.

9:18 Today, that beat up van has turned into more than 200 franchises around the world, and a company doing over $300 million a year in sales. But what I find really interesting about your story is that you didn't just build a business, you built a platform that has taken you into some pretty wild places. You've been on Shark Tank, you've been on one of my most favorite shows, which is Undercover Boss.

9:42 I think I've seen every single episode of that. I love that The Millionaire Matchmaker, The Pitch, House Hunters, and Blue Collar millionaires your company has been featured on Get This, This is Crazy, Oprah, Jimmy Fallon, hoarders. Which, by the way, hoarders like that show stresses me out. I can't even watch it. It just freaks me out, man. A ton of other shows.

10:03 You're also a bestselling author. You've produced documentaries and films, you're a two time Emmy Award winning producer, and you've also helped produce an act in biopics about Jeff Bezos and Elon Musk. Somewhere along the way, the mayor of Tampa handed you the key to the city for all the work your company did helping communities recover after devastating hurricanes.

10:27 But you've also built a service into the DNA of your company, and you've provided more than 200 free moves for survivors of domestic violence and donated more than 6 million meals through your partnership with U.S. hunger. But I think the conversation is really going to be interesting today because all that stuff is it's really impressive, but you haven't allowed all this success to consume you and take things away from your marriage, from fatherhood, from your values and the man that you want to be.

10:59 So I think that that's remarkable. I really, really do. And today I want to talk about what more than two decades of entrepreneurship has taught you about leadership, resilience, marriage, fatherhood, service, giving to greater causes other than yourself, and maybe most importantly, how you continue to chase something big professionally while making sure the people who matter to your most, your family, which, by the way, you're the father of three daughters, also one son.

11:25 You've been married since 2013, and the last thing I know you want to do, which is why I was so excited to have you on the show, is, regardless of all the success, you want to make sure that the people you love the most, that they know, that they are the most important and meaningful relationships in your life.

11:39 So dude, welcome here man. Appreciate it. Appreciate it. I was overwhelmed just by hearing that intro. It's it's hard to believe that, you know, you can do a lot in 20 years. I guess you could say. Yeah, man. It's it's it's truly remarkable, man. People. What's the slogan? People underestimate what they can do in a decade. Overestimate what they can do in a year.

11:58 And I think what that intro just, summarize that in pretty well, what I may be able to achieve in two decades, but obviously couldn't couldn't do it alone. A lot of great people and a lot of great support along the way, for sure. Well, you know, I don't think we we have great people unless we build a great culture.

12:19 I think that's really, really, really important. So, I would love to talk about like your obviously your vision for your company is is tremendous culture. I mean, you guys give back. You've given more than 6 million meals away for people who need it. You've helped people move after devastating events like domestic violence or or people who are impacted by weather.

12:42 But I would love for you to actually link the lines between what is the culture that you try to create in your business, and is it any different, or is it very similar to what you try to create in your family? Yeah. You know, it's it's we became students of entrepreneurship as soon as we became entrepreneurs. It's not like I was ever really passionate about reading in college.

13:04 It's just because nothing really gripped me. And of course, I wasn't really passionate about moving or junk removal specifically. But as soon as we started the business, I thought, okay, this is fun. We're providing a service that people need. They're willing to pay for it. They think the name is catchy. We were able to kind of exercise our creative muscles along the way.

13:18 And as we started reading books by, you know, Jim Collins, good to great. And the image by Michael Gerber became very apparent that, you know, the companies that, really would stand the test of time and the economic cycles are the ones that are built on a foundation of purpose and values. And it's kind of, you know, might sound cliche to talk about, but the purpose and values really defined the behaviors of the organization.

13:39 The behaviors define the culture and the culture. Or I should say, they define the culture. The culture defines the behaviors and the behaviors defines the results. And so when we started our business, we realized one of the analogies my business partner would say is like a company without a culture is like a picture frame without a photo in it.

13:58 And so we had this great exterior facade of a name, College Hunks. It was bright orange and green colors. It was good, shiny external image, but we didn't really have a really intentional focus on the internal image of what our business would look like as a reflection of ourselves as founders and what we wanted our people to, you know, behave like, to conduct themselves like.

14:17 And we we have a slogan that's not what's on the walls, it's who's in the halls, who's going into the homes of the people that we're servicing. And so we came up with our company purpose. We said it's to move the world. It's a double meaning. Obviously, we're moving people's stuff, but we want to move people emotionally with what it is that we're able to do through our franchise owners, through our employee development, through our services of people who are moving or needing junk all the way, which, by the way, both are very stressful times and people's lives.

14:40 They said, you know, next to death or divorce, you know, movies, the most stressful time. And, you know, clutter and junk is shown to create stress and anxiety. Getting stressed out, watching hoarders, you know? So as you can imagine, people that are living it, even if they're on a, you know, small scale, it can be intense for them.

14:55 And so we we made that our foundation. And then I always say, as the founder, my job is to be the chief repetition officer, meaning I got to reinforce and reinstall those values and purposes every single day we do a daily stand up. How do we review one of our core values every single day? So it's not something that somebody just learns about, you know, on day one of training.

15:14 And then it kind of falls by the wayside. You know, we highlight it, we spotlight it, we celebrate it. And I do think that that, you know, our brand and our culture have been the two standouts for us to allow us to have the amount of success that we've had over time, because it becomes part of our DNA that separates us.

15:30 It's not like we became the next Uber or Facebook or, you know, this, you know, meaningfully disruptive business. It's a very crowded industry. We're in trucks and labor. Anybody can really do it. And so we had a really separate ourselves using our brand and our internal culture. And then to answer your second part of the question is how does that get reflected in the family?

15:49 You know, so I for the first ten years of my business, I was, you know, single and kind of just hyper focused on the business itself. And then I met my now wife. You know, a couple years into our dating, we got married and then we had kids. And so I tried to take a lot of what I had learned and applied effectively at business and apply it into a, you know, family setting.

16:11 You know, we do have a family, one page, a vision and values document. The kids are just now starting to get to an age where, you know, they don't roll their eyes when I bring it to them. Hey, hey, hey, let's have a quick family meeting and review some of these. And I do kind of try to embody that chief repetition officer without getting frustrated by it, because I think as parents, we sometimes have a tendency.

16:30 I know I have a tendency to get frustrated if I have to repeat myself more than once or more multiple times with my kids. But people need to hear things over and over for it to start sticking. And so, I've brought some of that over to, to my family as well. You know, I try to do it with a little bit more, you know, love and passion, you know, when it comes to the family side of things because you, of course, you know, with employees, there's a performance based criteria that you also have to have embedded in the culture.

16:56 And if somebody isn't able to perform the job that they're being asked of them, you know, then they may not be able to have a seat on the bus of where you're trying to get to. But with a family, you know, really don't want to have to fire your family members or should never, you know, consider kind of least, in my view, contemplate firing a family member.

17:12 You know, from from your family, they're they're, you know, connected by blood. And so, there's an element of, you know, I think a little bit more purpose focused. It has to be belong there as well. I'm so curious, what are your what are your family core values? Yeah. So for us, the core values for family are listen, love, laugh and listen.

17:36 Love, laugh and learn. Thank you. I almost had a brain brain fart on the fourth one, the learn piece. So I made a real easy for my kids. It's four L words. Listen, learn, laugh and learn and love. And, we try to give different examples of each of those every day. And then along with that comes leadership.

17:56 Along with that comes up, you know, making an impact and, you know, making a difference in people's lives if that's more, you know, leads into our purpose as an or as a, as a family unit. But if I can get my kids to really, you know, live those values of wanting to learn, being able to listen, being able to, you know, laugh as you know and enjoy life and then, you know, be able to love.

18:19 I think those are, you know, critical to, you know, having a meaningful, impactful life. You know, as they go on and become adults and beyond. I would agree with you, man. What about the company's core values? How how are those similar or different? Yeah. So so they're similar, but slightly different. It's building leaders always branding. Listen, fulfill the light.

18:40 So there's the listen, piece of it. And then create a fun, safe winning team. So there's kind of the last component of that. And then we created Living our Values every day into an acronym love. So there's the love that over arches our core values of college hunts, building leaders always branding. Listen, fulfill the light and create a fun, safe, winning team.

19:00 And so a little bit more leadership focused, a little bit more branding focus. But I could probably draw a line from each of my four kids values, family values to our company values and explain how, you know, leadership and listening and learning go hand in hand, or how, you know, you know, being your best self. And, you know, laughing and loving can attach to always branding.

19:23 And so I think there's, there's connectivity to those, even though they're not what we sort of put up on the, on the wall and, and talk about in the, in the home or in the halls. I like that, man. Guys, I need your attention for just a second, because this is one of the coolest opportunities we've ever had for the Dad Edge audience.

19:41 I was recently contacted by the Arizona Cardinals, and they want to host an official Dad Edge day at State Farm Stadium. So on Sunday, November 15th, we are taking over Arizona for an absolutely epic day of Brotherhood football and celebrating the men who are part of the Dad Edge audience. The Arizona Cardinals are taking on the Los Angeles Rams, and we have put together something really special for you guys.

20:07 When you get a ticket through the data edge.com forward slash, you're not just getting a seat at the game. You're going to get a signed copy of my book, The Pursuit of Legendary Fatherhood. You're going to get an exclusive dad edge iron sharpens iron branded shirt. And before the game, we are going to be doing a private meet and greet where I get to hang out with you, shake your hand, we get to take some pictures and spend some time together before we all head into the stadium.

20:34 Gents, this is going to be an awesome day. I mean, think about it. Hundreds of men from the Dad Edge audience all to show up to one game. We are all over the country, actually all over the world. And we're trying to become better husbands, better fathers and better men. But on November 15th, we actually all get to come together.

20:52 We get to do the meet and greet, we get to celebrate the brotherhood, and then we get to walk into State Farm Stadium together and watch the Cardinals take on the Rams. This is not something we've ever done before, and I have a feeling these tickets are not going to last long. So if you want to be a part of the first ever Dad Edge day with the Arizona Cardinals, go to the dad edge.com/nfl right now to get your tickets.

21:17 Again. That's the dad edge.com/nfl. Get your ticket. Get your sign book. Get your iron sharpens iron shirt. Come hang out with me before the game. And let's make November 15th a day that none of us will forget. And I cannot wait to see you there. So with, I love those core values, by the way. And one thing I've noticed about core values, two is it's one thing to to, I think, understand what they are, why they're so important.

21:47 But they need to be easy to remember, right? Because if they're not easy to remember, like, you know, it's it's like, I love the four L's, especially with, with your family. And I think I think the repetition thing I've so I've never heard of of the Crow. But I think that that's actually a really important especially for kids.

22:05 I mean, everybody can relate to like I hate repeating myself with my kids, but yeah, at the, you know, the same time, like, I think it's really important that sometimes people need to be reminded. They need they they need that repetition. Otherwise it just sort of we lose sight of that. Yeah. And in different ways too. Right. I mean, I think there's a rule of seven in marketing where it used to be you have to see something seven times before it becomes even in your conscious.

22:29 And now it's with so many different bombardments of information, it's expanded, I think, to 27, and we kind of use that as a mantra for how we train our frontline employees. You know, I tell our franchise owners, if the guy is showing up out of uniform 2 or 3 times, you got to tell them 4 or 5 more times for him to even register.

22:45 Why? It's important to show up every day in the uniform and connecting the why behind what it is that you're saying, not just because I said so. Although it's very easy to default, I've defaulted to that many times as a parent. But because, you know, maybe it's because I have pattern recognition. Or I can give an example where, you know, I did something that I, my parents suggested I not do, and I did it anyway, and it got me in trouble.

23:07 And sometimes there's learned, you know, learned actions that take place. And that's why learning is one of our core values. Because what did we learn from from that mistake? My, my son, when he was about three and a half years old, was in the swimming pool when he had one of these, like, glass bead marbles. And I was like, he kept putting in his mouth.

23:23 I was like, why do you keep putting it in your mouth? I was like, you're a choke on that. I was like, don't you know, don't put that in your mouth. No sooner than five minutes later, he comes over. He goes, daddy accidentally swallowed that thing. He kept putting his mouth and jumping in the pool. Long story short, too, you know, we go to the emergency room.

23:39 Sure enough, they do an X-ray. They can see it sitting in the stomach. They tell us it'll likely pass. Well, a week and a half later, it still hasn't passed. We got to go in for surgery. They got to put them under and remove this glass bead from his stomach. And they put it in the little case for me.

23:50 He asked me if I want to take it home. I said, heck yeah, I want to take that home. So I'm I got it framed in, mounted like on a little frame in his room. And I said, Carter, the next time you hear me say something that I think is a bad idea, just remember this class. Be sitting on your wall and what you had to go through as a result of that.

24:07 Thank God it wasn't worse. But what a, you know, valuable lesson. Of course, I brought it up a few times and he, you know, now he's old enough to start rolling his eyes back to me and be like, oh, don't keep bringing up that glass. Be, you know, like, hey, man, I'm I'm telling you not to jump off that, you know, second story, you know, ledge for a reason.

24:24 And so, you know, those I think are opportunities to, to reinforce. And so by telling stories and examples, people can connect and relate. And it makes a lot more, I think sticky with, with their own behavior. That is funny. Not funny, but like what what a what a powerful reminder. It's like, oh yeah. Like I ingested this.

24:44 So it's it represents a really bad idea depending on like, what my dad told me to do or what. Not there. Yeah, man. Right. You know, you you've been on a lot of different, a lot of different shows, and you've been on Jimmy Fallon, you've been on Oprah, you've been on you've been on Shark Tank. I would love for you to just share.

25:03 Like, what was what was one of your experiences, you know, in any one of those or any one of those maybe not even listed that you're like, man, I cannot believe I actually get to do this, or I actually get to be on this program or whatever that is. What's been your favorite? Yeah, for me, the two bookends would be from Shark Tank to Undercover Boss.

25:23 You know, Shark Tank, we went in there. It was episode one, season one. So we didn't know who these sharks were. We did. They weren't television celebrities yet. And it was. That's filmed at Seinfeld Studios out in Hollywood. So, of course, I grew up watching Seinfeld and were out there, you know, like walking through the studios in the parking lot, you know, studio A, B, c it just that was sort of a surreal moment because it was like, wait a minute.

25:43 We started moving in junk removal business, like, what the heck are we doing in Hollywood? You know, about to film a reality show that may or may not make it on the air. And we kind of got laughed out of the episode. Kevin O'Leary called us greedy pigs. Robert Herjavec made us an offer, which we ended up turning down.

25:59 But, you know, it would have been worth a hundred times had we taken it, you know, so his return would have been very good. And then fast forward, you know, over ten years to Undercover Boss, which when that show first came out on TV, I'm like you, I used to watch every episode and be like, man, wouldn't it be something to be on this show?

26:15 We could spotlight our culture and action and, you know, the great people we have in our organization. And so I would reach out to the producers and kind of pitch that they put college hunks on, and we got turned down probably half a dozen times over the course of ten years. And so to finally get selected for that show, it was kind of on its way out, its run, its course.

26:32 I think we were on the last season of that series. But to be on, you know, Shark Tank asking for money to then being on Undercover Boss, writing meaningful checks for our employees that we had, you know, sort of uncovered in the process. That was kind of the really cool arc for me. You know, I get emotional.

26:51 So I ugly cried on, on national television on Shark Tank when I was handing out the checks. And, you know, of course, embarrassing for me, but everybody really appreciated the vulnerability and the representation that it had for our for our brand and for the leadership and our brand. So, that that was probably the two standout pieces from, you know, those, those big TV moments.

27:13 So why did Kevin call you that? Like, that just seems like that just seems like weird. I mean, it's not I mean, he's very he is Mr. Wonderful. And that is kind of part of his brand is sort of, you know, poking at the contestants. And since I think he was going a little bit like extra because it was the pilot episode, I think he wanted to make sure that the show got picked up for a series, or at least for a season, and this was before Mark Cuban came on.

27:37 So again, there wasn't a big celebrity as a shark, and he was going to try to basically become that celebrity, I think. So we were wearing pink ties and we had originally, I think, asked for 100, I'm sorry, a million bucks for 10% of our business, which would have imputed a $10 million valuation, which I will admit was a little bit aggressive and ambitious for us to be asking for given the size of the business at the time.

28:00 And so he said, the reason you're wearing those pink ties is because you're pigs. You're never going to get an offer like that. You'll never make it to this side of this table. So we use that as a little bit of a chip on our shoulder, even to this day, as we still talk about it. I'm like, you know, be fun to go back on Shark Tank as a guest shark and be sitting right next to Kevin O'Leary and then show him that you know them, show the audience that clip and then, you know, pan around and I'm, you know, me and Omar sitting next to him as guest sharks, kind of going head to head on on a new deal or whatever. But, but yeah, it was I think, you know, again, a lot of the reality TV is for, for entertainment purposes as well as for, you know, education and experience. And so that I think played a, played a role in it. So I'm not bitter about it or upset at him for, for having said that or anything like that, you know.

28:41 And so I'm just not surprised. I don't, I don't have the highest opinion of Kevin O'Leary just, just because of that. Like, he's just like, I don't know, his ego just comes across as so but I, I'm, I know it's for Hollywood too. I mean, like, if you look at somebody like Gordon Ramsay, like in Hell's Kitchen, like apparently what I've heard is he's like literally one of the nicest guys on the planet.

29:01 But then he's got a play like this absolute crazy person, right. Or bar rescue or even back in The Apprentice days, like, you need the guy that's just going to be kind of yelling at his his underlings or his people that are, you know, trying to get, you know, get ahead or whatever. Yeah. And, you know, so Undercover Boss, I mean, like, I'm curious about that one just because I, I've always been a fan of that show.

29:25 Like, I always like seeing like, who's the villain in the show? Who's the employee villain that you got to come down on. Right. And then who is like this, this sort of unseen, like absolute hero in the show. And by the way, I, I've never seen that episode. I've never seen your episode. I'm going to go watch it now knowing that you're on it.

29:41 But like was was like was it was that is that a pretty authentic show? Like what what it is. So yeah, this was kind of right after Covid. We filmed it, I want to say, in 2021. So there was still some elements of Covid. Matter of fact, I think one of the producers got Covid when one of the weeks that we were filming, we had to shut down production for like a week.

30:00 Before we had, you know, could come back. And so the way they, positioned the opportunity to the employees is they, they they did a survey and all employee survey across our entire franchise organization and said that they had they were a British television show doing kind of a documentary following around people that had kind of fallen on hard times during Covid and were looking for a new, fresh start.

30:25 And they were, you know, trying out, trialing different businesses and moving in. Junk removal was one of the businesses that they were going to be trying, and that they had found these two guys and they, you know, it was me and my business partner Omar. But they gave us, you know, kind of a different backstory. Or actually, actually, they didn't say two guys because we went on separately.

30:43 And so they didn't want people to kind of make suspected it was the two founders. So it was like, you know, we found this guy, you know, his name's Ryan, or we found this guy, his name's, you know, Alex. And then they just kind of gave a whole backstory, and they would. I think they did a really good job of farming interesting stories within our ecosystem of employees.

30:59 One was a former wounded veteran, you know, about to have another kid out in Boise, Idaho, and he was working as a manager. And, you know, he had identified some opportunities to upgrade, you know, the training systems in the organization. Another was a female who worked on the trucks in Saint Louis. And she was really passionate about recycling and donations.

31:19 And so she had set up this whole donation, sorting system at the warehouse to help items, you know, be diverted away from the landfill. And then the one sort of, like, not ideal situation that the producers uncovered was there was actually a franchise owner that was responding to negative reviews about his location, but like, almost like arguing with customers in a public forum online, which isn't ideal for brand representation, as you can imagine.

31:45 And it turned out in his case, he was just very passionate about his employees, almost to a fault, to the extent where he felt like they couldn't do anything wrong. And so, you know, if if a customer, was upset about their experience with one of his guys or one of his teams, like he came to their defense and was basically making the customer look like an idiot.

32:04 And we had to, you know, have a conversation with him was like, hey, the customer may not always be right, but the customer is still the customer. So we got to figure out ways to help them be wrong with dignity and not just get in a, you know, argument in a shouting match, you know, on, on a public forum online.

32:18 And so that that was yeah, it was a great experience. It really I think for me, I'd been out of, you know, for having started the business almost 15 years earlier, we had not spent much time on the front lines. And one of the things I encourage all employees and leaders and, and founders is to, you know, get out to the front lines.

32:35 That's where you're going to get the most Intel and info about what's really going on, not just from the customer side, but from the front lines, you know, client facing employee side as well. I agree with you, man. I think we learn from people in the trenches. You know, like I before doing this full time, I spent two decades in med device and I spent my last decade in management.

32:58 And, you know, management would always make upper management like so the suits above me, they would make decisions, but then we wouldn't really incorporate a lot of times what what are we hearing and seeing in the trenches. Because when we're making decisions in a boardroom, it could look very, very different from when what that looks like in real life, you know.

33:17 So I agree with you, man. I think that that's really important. I would really love to talk to you about resiliency. And so like, there's a lot of businesses out there, your business and you're a dad of four, and I think you could really put your dad and husband hat on with this one because you're in an industry, like you said, other than divorce and death, probably one of the most stressful times in a person's life and whatever could go wrong will go wrong.

33:45 You know, you're you're dealing with customers who are already at their wits end, you know, and then I'm sure there's been so many situations where it's like, Holy cow, like, I really have to leverage my emotional IQ here. I really have to emotional leverage my emotional resilience here. As far as like not being able to lash back, fight back, even if I know that this customer is dead wrong.

34:09 But like in this industry alone, working with really difficult customers, what what are some lessons that you've learned about business but also about like, I'm thinking this has got to make you a more patient dad to without a doubt, without a doubt. And actually, that's one of the things I love about our business as a platform is, you know, the three 4000 frontline team members that we have, the skill sets that they're learning from being in clients homes and learning how to defuze a, you know, difficult or frustrating or stressful situation that you know, they may not be accustomed to experiencing.

34:46 But for this job experience. That's something that I get gets me very excited about as well. But you're absolutely right. I mean, moving that number three next to death and divorce. Usually if there's a life event like a death of divorce, there's also a move involved. And so, you know, it's on our opportunity as leaders. I say we got to view that as a blessing, not a burden to empower our frontline teams with the compassion and empathy, like you said, and the people skills to be able to not just perform the move technically, properly, where you don't break anything, but also be able to have a proper interaction with these clients that are at a little bit of a higher state of frustration. And then, you know, you can't win at all. And we had a situation actually not too long ago where a client. Went on social media and completely fabricated a situation that she said happened with the hunks. And we did a, you know, a full investigation. It was very clear these guys did not do what she said they did, you know, basically using profanity towards her.

35:50 And that sort of thing is what she claimed. We did some research talking to the neighbors as well, and some other research online. Come to find out, this is something that this woman is, is very, has done before and has actually has some fraud cases against her as a result of some of those behaviors. But social media didn't know any of that and didn't care about any of that backstory.

36:12 It was immediately College hunks as the bad guy. How could you do this? How could you employ people that do this? Why don't you fire those guys immediately? And so, you know, when the the sort of viral fire gets lit on social media, there's not much you can do, but, you know, put out your statement, talk to the guys, train your folks on how to, you know, hopefully in the future, remove yourself from that situation before she would even consider going online and, you know, making up a false narrative.

36:41 And so, I think that for sure. Lends to the patient muscle. And because I take a lot of things personally, too, because I know how hard our employees work, our franchisees work, how hard we work to try to put out a quality product. And when we fall short of that, or when somebody accuses us of something I know we didn't do, then it's it's hard not to get defensive, but you have to kind of maintain the steady head and, and, you know, make sure that I think I've learned to recognize that everybody's story is playing out from the inside out.

37:10 You know, their perspective is their world. There's a whole different, you know, set of circumstances that may have led to that perspective. And so I try to have those conversations. At the dinner table with my kids. So they understand, you know, these are realities that you might face when you go out there into the real world.

37:26 Or when you're leading others. And so, you know, I think that has actually given me a really interesting toolkit to be able to have conversations. You know, under my own roof with my wife and kids to, you know, bring them to the, you know, yes, we move people stuff we call people's junk away. But, you know, what are the people going through that are calling us to to move them out and, you know, where have we fallen short?

37:46 And when we, you know, when we've done everything right, if we still get accused of not doing it right. You know, sometimes life's not fair in that, in that regard, you just have to keep moving on. Yeah, I'm so curious. I mean, I think those are great life lessons for for kids to, you know, there's always more that's going on for somebody, you know, like their experiences, their is their perspective is their experience and vice versa.

38:09 What about like, when your kids are doing something like so for instance, if, if they are having an experience like maybe call it stress with friends or maybe, you know, it's like I have a 12 year old, your oldest is 11. Is that right? Yeah. And maybe it's different for boys and girls. But like, one thing I've realized about middle school is it is a freaking shit show, man.

38:35 That's what I've heard. And I'm starting to see here. Yeah. And it's it's just really interesting because it's like when kids are in elementary school and I've been a dad before and I've been a dad for two decades. I've seen this play out with my older two. It's like when kids are in elementary school. Yeah, they'll misbehave a little bit, but they're they're pretty decent and they're pretty decent to each other.

38:57 And then it's like when middle school hits, it's like the filter of what I'm thinking in the brain is literally just going to come right out of my mouth. There actually is no filter, right? And even the things that they do without thinking, I've noticed, especially with boys like it, can get really like I'm just like sometimes do they come home, they do something, or you hear the friends do something and you're like, oh my gosh, like, what are you thinking here, man?

39:19 So like, I've noticed that even as a dad and I've seen other dads do this too is like my patience tends to wears thin when it when it comes to, you know, shenanigans. Yeah. Right. And it's like almost like, dude, don't do you not know better than this? But like, right, you're in an industry where I think your patience is tested all the time.

39:39 So like when your kids or whether it's an experience that they're having that has nothing to do with, you know, something or some wrongdoing or disciplinary action like that, or even if it is like some sort of disciplinary action, like what have you been able to lean into what you've learned doing what you've been doing now for so long as it relates to maybe patience for for them and even for yourself and how you react?

39:58 Yeah, yeah. One of the match was I always have, when I talk to other young entrepreneurs, I'm always like, hey, have urgency of effort, but have patience for the results. And I think, you know, carrying that similar mantra into parenthood, it serves me well because, you know, I still make mistakes. I still have impulsive decisions and don't always think about the outcome.

40:18 I think it's somewhat of the entrepreneur in me. And I can trace a lot of those behaviors back to elementary school and middle school and beyond. So having a little bit of grace for, you know, some of the things that, you know, mistakes I've made. Has, has served me. And then to your point, I get to see it on a mac.

40:34 Mac, you know, sort of macro scale in our organization. With, you know, resilience, with resourcefulness, with patience and how things play out, out in the field. I mean, every time our, team members show up to a new house, you know, it's a different set of furniture. It's a different stairway. It's a different client, you know, story that is being told that we have to be prepared for when it's not just another move, it's another story.

40:56 And I think that that, you know, when our kids are going through those maturation and evolutionary phases, you know, recognizing that, that each, you know, step isn't necessarily linear. It's not like everything is going to be, you know, forward and, and better. There's going to be, you know, setbacks and mistakes and, impulsive decisions that weren't thought through.

41:17 And, you know, I think helping the, the, the kids recognize that there's outcomes that, that come from, from those decisions and, you know, not just ready, fire, aim, but, you know, understand what it is you're about to do, what the potential repercussions could be. And one of those might be, you know, behavioral repercussions that lead to, you know, discipline or, you know, loss of privileges or others, you know, could be something that landed my kid in the emergency room, like when you put that metal or marble, ball in his mouth when he was swimming.

41:48 And I told him not to. So, you know, there's definitely learned consequences one way or the other. I would say, I think, you know, the other thing that I've recognized and learned is, you know, as humans, I've, you know, we've got sort of the, the logical state of mind and then we've got sort of that critter state of mind that gets triggered when the stress levels rise up or when you know something emotional happens to us or something, you know, worrisome happens to us.

42:11 And I, I, I would I'm no expert in this, but I would wager that, you know, the Critter State gets turned on pretty easily when it comes to kids and adolescents. You know, they're their hormones are kicking in their growth. You know, they're they're tired, they're juggling, you know, the different social pressures. And, you know, if they have a phone or don't have a phone or if they're, you know, eight a quality meal or got a quality, you know, sleep last night, all those things, you know, start to, you know, stir in that pot and doesn't take much to set somebody off or to say, you know, make a bad decision.

42:39 And so I think trying to recognize what state my kids are in emotional state, you know, understanding that sometimes it takes, you know, for that snow globe, you know, if you shake it up for it to settle down. I think the emotional state of, of every human, myself included, sometimes just requires a little bit of a cooling off before, you know, they can understand or, you know, rationalize logic.

43:01 Again, I always make the mistake and have quite often of, you know, trying to use logic, whether it's with my wife or my daughters, when they're in that sort of triggered emotional state. And it's just it's like when your kids are younger and my, you know, kids were throwing a temper tantrum, like trying to get them to just snap out of the temperature and from ain't going to happen.

43:18 Like, you just kind of have to let them sort of like either, you know, help relocate them to a different, you know, environment or, you know, hold them differently or, or just, you know, let them, you know, take a moment to get it out of their system before you know, they're going to, you know, all of a sudden realize that, like, you know, I don't even know what what I was doing five minutes ago, but now I feel perfectly normal.

43:37 So I think I think that seeing that emotional rollercoaster that we've seen with our clients, even our franchise owners, you know, the stress. Journey that they go through as business owners. I think has been a good window for me to then sort of bring into my household and try to use that same lens as I'm thinking about the, the maturation and and development with my kids.

43:58 It makes a lot of sense. Man. I love the, I love your quote around have urgency around the effort and then patience for the results, I think. Would you agree that parents maybe have that flip flopped? Yeah. I mean, I think humans in general tend to have that flop, and there's a lot of humans that are parents.

44:19 And, and so if we're thinking about with our kids, you know, we, we have this, you know, impatience of results, but maybe not the, the willingness to put in the effort. And we're trying to microwave, you know, the results. And, I think just in my experience, you know, obviously, you always hear these, you know, overnight successes.

44:39 Most of them didn't happen overnight, just like ours. But, you know, somebody getting drafted into the NFL or the NBA, you know, didn't happen by chance. You know, it happened through genetics. It happened through hard work. It happened through some luck. It happened through, you know, 18, 22 years or whatever of of development and being at the right place and the right, you know, environment and the right inner circle and, and, you know, the right influences and, and so forth.

45:04 And so, you know, expecting your kid to be a perfect model human, you know, just because you said so one time, you know, doesn't mean you give up. But it also doesn't mean you cast them off and, and, you know, you know, stop trying. And so I think having, you know, that that intentional urgency of effort matters in business, in life.

45:23 And, you know, same thing if you're trying to, you know, whatever you're trying to improve, if it's your family, if it's your fitness, if it's your finances. You've got to have some urgency of effort to improve them, but then know that the patience is is going to allow the time to take care of itself and the results to start, you know, resulting.

45:40 Yeah I agree. Do your kids play sports? Yeah. And it's funny. So for kids. Two different sports each. So eight different activities throughout the week. It's absolutely bananas. Wow. My my oldest is doing. Competitive cheer and school cheer. So I guess that's kind of the same score with two different teams. My second is doing tennis and softball.

46:01 My third is doing ballet and horseback riding. And my son right now is doing baseball and soccer. And I think he's going to do basketball next season. But, so, yes, it's a it's a logistical nightmare. Thankfully, we're not quite yet at the age, although cheer is is right there on it. Where like that specialization takes place in there like some of these kids that are, you know, my friends.

46:23 Kids are like, you know, baseball practice five times a week, travel ball every weekend. And, like, I don't know, I would be able to actually do that with four kids, but we'll see when those things start to present themselves. Man, you know, the the reason I ask is so yeah, we have you know, we we've had four boys and for our rule is those that you need to pick one activity for a season and not to just because otherwise like what I found is, is everybody's.

46:50 If everybody's burnt out, nobody's happy, you know? But the reason I bring up the sports thing is because, like, so do you remember when Odell Beckham Junior caught that one crazy pass in the end zone? He was like upside down and and, like, caught it with one hand. Yes. Yeah. It's like iconic right. And I remember like watching that and you know I have two boys, two out of my four boys play football.

47:14 And I remember them saying, like he rose to the occasion, he rose to the occasion. And I was like, that's actually not true. And my kids were like, what do you mean? I was like, you don't rise to the occasion. You fall back on your training. I was like, that guy didn't make one catch like that. He's probably made a thousand catches similar to that where he was under pressure.

47:33 He was in the end zone. He just had to make it happen. So I, I really agree with this whole thing of like we're a big family on growth mindset and that you, you constantly give your best effort. Like we focus on the effort and the results will come and speak for themselves. And but but I think that that's so important is to give urgency to the effort and be patient with the results, because I think if you have for the effort, the results usually do play out in the direction you want.

48:02 Yeah, I've heard it. I agree with you completely. I've heard kind of similar said that, you know, you don't just magically outperform, you know, what it is you're trying to achieve. You sort of fall to the standards that you set. And so, you know, we're constantly talking in our organization is like, hey, yeah, we want to set some very high, you know, goals to achieve.

48:18 But we also have to actually think about how do we raise the floor. And by raising the floor, that means with us as leaders, like, what are we saying no to that we used to say yes to or what behaviors are we exhibiting, you know, in the house or in the, in the, in the office that, you know, maybe is counterproductive to us, you know, becoming our better selves or becoming that that billion dollar brand that we're striving to become.

48:40 And I think, you know, the floor is sort of your culture as an organization, but it's also your character as a leader or as a father or as a as a human, if you will. And so if you have aspirations of, you know, being a great father and building a great family. It's not just about like, what? What do you, you know, what are the dreams and hopes and goals for them? But also, what is the floor that you're raising for yourself in terms of how your, you know, your your behavior and what you're saying? No and yes to, and your schedule or your intentions and, and then, you know, helping to, you know, pour that into the kids as well.

49:13 Yeah. I heard this quote that I say a lot. It's not what's taught. It's what's caught, you know, so your kids are always watching, right. So we could say anything we want. They see our actions. That's actually what they're picking up on. You know, I love to move into something a little bit personal. And. And by the way, we can edit any part of this because I didn't ask your permission for this, but I'd love to move in to how you go about marriage with Jennifer.

49:38 Is that cool? Yeah, yeah. And don't worry, these questions won't be like two crazy deep. But here's what I've noticed about business owners. So I'm a business owner. You're a business owner. We both have four kids. What I've noticed is. And this this doesn't just happen with business owners. It just we kind of get caught up in, like, the the craziness of the day that our energy sometimes wanes because what we're doing for a living, our kids are in tons of activities.

50:03 So we're just like, okay, who do we need to Uber? Where next? Like that kind of thing. And so marriage kind of can feel like sometimes we're running family LLC, right? And we don't have that connection with our wives that we really, really want. But I don't know much about your marriage, but just the story I'm telling myself and just the energy that I'm picking up on is that you probably you probably really focus a lot on your connection and your marriage with Jennifer.

50:27 Is that pretty accurate? You know, I would say I can do better. I would say I can do better. I wouldn't give myself a, an A+ in that category. And, just just being real. I think that, I can relate to the, the, the LLC analogy that you use. And I think it's easy to, you know, not necessarily neglect, but take for granted a little bit how important it is to be intentional.

50:51 And I, I mean, I, I 100% see the importance and value of, of being intentional about it. We've spent some time with counseling. We spent some time with committing to date nights and date trips, or even just, you know, lunches and so, so forth. Because the schedule, you know, an empty schedule or a vacant schedule gets filled.

51:08 It's just like a storage closet. Something's going to take up that space. And, you know, when you've got the kids or you've got work or you know that you've got your, your, your own, you know, personal, you know, biases that you're trying to, you know, address or fitness or otherwise, it can be easy to sort of like, okay, well, you know, my wife's got Karen up, you know her, and I'm carrying a mine, and we're just going to kind of keep running.

51:32 And I think, you know, quite frankly, a lot of marriages sometimes have a tendency to unravel when that, you know, happens where, you know, that that doesn't become something that's recognized until it's too late. And so I will say that, you know, my wife and I have a really good relationship in the and that we are always talking.

51:50 Pretty regularly and, and, you know, sort of sharing if we feel like something's off or there's some disconnect whether it's emotionally or otherwise. And so, you know, in that regard, I do think that's what's allowed us to sort of like kind of, you know, manage the ebbs and flows and, and, you know, when things seem to feel like we're drifting, like bringing it back together with intention versus, you know, just letting you know, you know, the way things are, take care of themselves.

52:16 And because things aren't going to just magically fall, fall into place, I think, as you say, you know, you got to have certain sets of standards. And and again, I kind of bring back to the word intentionality. So I appreciate the, you know, the, the, the vote of confidence. And I, I'm going to use that as, as motivation to, you know, continue to level up.

52:32 But it's definitely I think, you know, any partnership. I've been in business partnership with my, my best friend from high school for, you know, 20 years and, you know, been married with my wife for 13 years. I always say that, you know, vision and values should be in alignment. The communications got to be, you know, open and direct without, you know, taking things personally.

52:49 And and then there's got to be a I call it a no resentment longer than 24 hours rule. Like, you know, like let's just, you know, we might have a drop down, drag out argument over something. You know, maybe it's something as petty as taking out the trash, but like, the next morning we're like, we're back, you know, back where we were.

53:04 But to your point, I think it can't just be this surface level business partnership in a marriage. It's got to be something with more depth and more meaning behind it. So what you did. First of all, I really appreciate the honest. I had Matthew McConaughey on the podcast a few years back, and you know, Matthew can say anything and we don't believe him.

53:23 Right? But I, I asked him the same question and he's like, you know what? As you tell him, as you ask me that question, I ain't doing such a good job of that. Like so he even admitted he was like, things have been so busy, you know, he was working on, I can't remember what film he was working on at the time, but the kids were like constantly emotion.

53:41 And he's like, I haven't done such a good job of that lately. He's like, I need to get back to that. And but but I think what you also said was gold. So your honesty is gold. But also like, I see too many couples that will just allow that to go on for too long without. So I love this, like this 24 hour resentment thing like that.

53:58 We yeah, we're going to get in front of that. You know, we're going to continue to, you know, have conversations. You know we're you know yes. It feels like managing family LLC sometimes. But I also need to incorporate these things, these standards back into it. What I see, the relationships that I see that get in trouble are the ones that don't do exactly what you said that you do.

54:17 They just continue to like, oh, it'll get better when things when things calm down, it'll be better. Or when this happen, when we get through this season, it will be better. And then it just compounds another season, another season. And then, you know, years passed by and they're like, Holy crap, I don't even know this person anymore, you know?

54:33 So like, I, I love how you mixed in the honesty, but also you gave some really great gems of how to keep the marriage, I think on point even in the busiest times. So thank you for that. Yeah, I appreciate it, but definitely it's not easy. I mean, if if it were easy, you know, 50% wouldn't end up in divorce.

54:52 And, you know, God knows how many of the other 50% that don't end up in divorce or actually, you know, thriving, productive, you know, relationships. And so I think that's for me, like, I, I that's the way I try to look at it too, is like, I don't want to be, you know, just mediocre or average, like, I want to be a lead with everything that I do.

55:09 And so if I'm going to be in a marriage, I got to be, you know, locked in and, you know, make it one of the best. Well, I actually have some die hard numbers for you for that couple that stays together. I've said this podcast many times. Two thirds of marriages that stay together are either in roommate syndrome or completely, totally disconnected.

55:26 Well, so if you do the math for all the relationships, all the marriages that get divorced and all the marriages that stay together, so like take the 100%, it's 12%. Wow. 12% of married couples can actually identify their relationship as fulfilling. They wouldn't change much. It's pretty darn amazing. But here's the interesting thing. They do very similar things that you do with Jennifer that I do at Jessica.

55:48 So they constantly have those conversations. They constantly communicate, you know, they have standards and practices around like, hey, we are not going to allow resentment to fester in this relationship. We're going to do things differently to make sure that we're not sweeping things under the carpet, like they're very common denominators. That and standards that you're talking about that make a couple successful.

56:07 So yeah. Yeah. Now that's great. And you know, I think, you know, I've heard it said before like, oh, if the, you know, the odds of that bad, why would you do that. And you know, like one out of five businesses fail in the first five years. If the, the one out of five that make it the first five years, one out of those five don't make it to ten years.

56:23 And so, you know, if the odds are stacked against you, like, well, why would anybody start a business? It's because the, the, you know, the the beauty and the joy and the bliss that comes with the and the, you know, the fruits and and the rewards that come with that, you know, success and the sacrifice that it takes to get that success.

56:40 I think is worth it. And so I think that's, you know, for, for me would be my, my answer there. I agree, man I agree. Well, just as we wrap up here, man I want to make sure the guys can follow you. I know you've got a book out. I know you've got resources. Just what's the best place for guys to to connect with you?

56:57 Probably the simplest way is a website is my full name Nick freedman.com FRIEDMAN you can scroll down. It's got all my social media links down at the bottom as well. I'm pretty active on LinkedIn and Instagram, in particular Facebook as well. And then yeah, there's links to our business, to our book, to some of the TV stuff we've done.

57:15 You know, I know you mentioned in the intro and I would, I would chalk some of those, those movie and production things up to like my creative artistic outlet. You know, some entrepreneurs might train to run a marathon or, you know, do an Ironman. And, you know, for me, it's less the physical challenges. But for me, it's kind of the stretch of the comfort zone on the creative side while I did some of those things.

57:35 So there's there's links to my, some of my creative, projects as well on there. Very good. Well, guys, you don't have to. Look, we'll have everything in the show notes for you. All you have to do is go to the dad. Edgecomb. Forward slash 1551 for this show. Again. The dad edge.com/1551. Nick, this was awesome, man.

57:54 Thanks for coming on this week. We talked about a lot of really interesting experiences that you've had over the years, but I really appreciate a couple of things around resiliency, patience, standards, core values, and understanding the importance of not allowing seasons to go past where we don't get in front of a resentment disconnection, but we continue to create and cultivate that beautiful marriage.

58:18 So thanks for coming on today, man. Appreciate it man. Thank you. Thanks for all your doing. You bet man.