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All Things Product with Teresa and Petra

von Petra Wille & Teresa Torres

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  1. Support System for Product Leaders

    Key Topics Covered: • Why product leaders struggle to scale themselves • The hidden cost of “doing it all yourself” • Executive assistants: why product leaders rarely have them — and why that’s a problem • Delegation as a leadership skill,

  2. Claude Code

    What we cover • What Claude Code is (and why it’s useful even if you’re not an engineer) • The real difference between Claude in the browser vs. Claude Code on your machine • Using /init and Claude MD files to shape behavior and context • T

  3. Groupthink When Hiring

    Show Notes: What’s happening in the hiring market • Layoffs and hiring freezes are making the job market especially tough • Companies are overwhelmed by hundreds of applications, often amplified by AI tools • Hiring funnels are getting long

  4. Build Vs. Buy

    What this episode covers: Why build vs. buy keeps coming up • It shows up in every product org, at every stage • AI makes building feel easier — but doesn’t eliminate the real tradeoffs The classic rule of thumb (and its limits) • If someth

  5. Product at Heart 2026

    What We Cover: • Why curating a product conference is getting trickier (hint: AI is moving fast) • The shift to a single-track conference for 2026—and what that means for attendees • Sneak peek at confirmed keynotes, including: – Christian

  6. Happy New Year!

    In This Episode: • Why Teresa sunset the live deep-dive cohorts—and how on-demand and the new Discovery Habits Toolbox better support real behavior change. • What leaders actually need to coach interviewing, assumption testing, and core dis

  7. End of Year Reflection

    What We Cover: • Why annual reflection matters for product people • How Petra and Teresa each started their reflection habits • The evolution from rigid goals to values and themes • How paper notebooks, art projects, and “Dear Data” shaped

  8. Role of Leadership in Transformations

    Topics We Cover: • Why teams finish discovery training… and then nothing changes • The missing piece in most transformations: leadership habits • The organizational friction that shows up when teams start interviewing customers • How outdat

  9. Customer Interview Analysis

    In This Episode: • Why their early stance on AI-powered interview synthesis has shifted • What Teresa learned from running 15 interviews through ChatGPT and Claude • How AI raises the floor for beginners but accelerates experts even more •

  10. Communities of Practice

    Key Topics: • What a “community of practice” really means in modern product work • The difference between learning from people vs. learning with people • How to find like-minded peers for collaborative learning • Building your Personal Lear

  11. Dealing With Setbacks

    Topics Covered: • The emotional reality of dealing with setbacks — both personal and professional • Why it’s okay (and necessary) to grieve product failures • How leaders can create space for teams to recover before jumping into post-mortem

  12. Global Invoicing

    In this episode: • The nightmare of global invoicing for small online businesses • Why even big platforms (like Squarespace and Teachable) miss the mark on EU tax compliance • How Petra and Teresa navigated invoicing across borders with Abl

  13. AI At Home And Work

    In this episode: • How Teresa started documenting her own AI use cases at home and work • Why starting with “low-stakes” personal experiments helps build confidence • Practical ways to use AI at home — from planning meals to analyzing publi

  14. Context Is King

    What You’ll Learn in This Episode • Why most AI outputs fail without proper context • How to think of AI like onboarding a new intern (and why that matters) • Practical first steps for product leaders: decision logs, success metrics, and st

  15. Moments That Changed Us

    What You’ll Learn in This Episode: • Why hitting the limits of your own capacity can reshape how you prioritize • The moment Teresa realized no one has the “right answer” in hard times—and how that unlocked - her agency as a leader • Petra’

  16. Product & Leadership Legacy

    Key Takeaways: • Why “legacy” can feel loaded—and better ways to frame the question. • The difference between impact (what changes because of your work) and craft (what you hone for intrinsic reward). • How personal brand and values influen

  17. Deliberate Practice

    What you’ll learn in this episode: • Why deliberate practice is the foundation of all Product Talk courses • The trade-offs between cohort-based vs. on-demand learning • How an AI interview coach gives learners expert-quality feedback at sc

  18. AI as a Strategic Thought Partner with UX Implications

    In this episode: • Petra’s voice-first workflow and how she uses AI to mine her own archive for consistency • Teresa’s Claude Code setup: planning mode, context from local files, and project planning before writing code • Using AI as an edi

  19. AI Evals & Discovery

    What you’ll learn in this episode: • What “evals” actually mean in the AI/ML world • Why evals are more than just quality assurance • The difference between golden datasets, synthetic data, and real-world traces • How to identify error mode

  20. Building AI Products

    What you’ll learn in this episode: • The difference between an AI-powered product manager and an AI product manager • Why prompt engineering for a product is different from prompting ChatGPT for personal use • The role of prompt decompositi

  21. Stop Chasing Promotions

    What you’ll learn in this episode: • Why promotions are often outside your span of control—and why that matters • The risks of tying promotions too closely to salary and status • How to reframe career goals around learning, skill-building,

  22. Curation

    In This Episode: • The inside scoop on Product at Heart 2025 • Why curation is at the heart of great product decisions • Avoiding the “Homer Simpson car” when building is cheap and fast • The “bouncer” role in product teams—and why no is a

  23. Summer Break

    Resources & Links: • Follow Teresa Torres: https://ProductTalk.org • Follow Petra Wille: https://Petra-Wille.com

  24. Go to the Source

    Topics Covered: • Why “go find the source” is a crucial product mindset • The danger of relying on second- or third-hand takes • Real examples: OKRs, Jobs to Be Done, North Star Metric, Opportunity Solution Trees • How to identify reputable

  25. Red Flags When Choosing A Coach

    What We Cover: • The explosion of product coaches — and why it's harder than ever to choose one • Red flags: overpromising results, one-size-fits-all approaches, lack of relevant experience • Green flags: coaching mindset, relevant product

  26. Funding Projects Vs. Teams

    What we talk about: • Why project funding clashes with discovery work • What CFOs look for in project-based funding • The benefits of shifting to funding teams instead • Step one: Fund the team, step two: Assign an outcome • Helping finance

  27. Leading Or Managing Chaos

    What we talk about: • Why Petra created the Product Leadership Wheel • The 3 big buckets of product leadership: People, Product, and Ways of Working • What self-assessment can (and can’t) tell you • Real talk about product leadership overwh

  28. AI Prototyping

    What You’ll Learn: • Why “free to build” doesn’t mean “no cost” • How AI prototyping tools help with assumption testing • Common pitfalls (and how to avoid them) • Why engineering skills still matter in a no-code world • The types of protot

  29. What is Product Ops?

    Key Topics Covered: • What product ops is not—and why the role is often misunderstood • Different models of product ops across organizations • Product ops vs. product leadership: where’s the line? • When to hire a product ops person (and wh

  30. Measurable Outcomes

    Key topics we cover: • Why not all outcomes need to be measurable—especially on day one • Teresa’s story: shifting from “applications” to “hires” as a more meaningful outcome • How to work toward measurable outcomes over time • Petra Wille

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