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Taste of Place

von World Food Travel Association, Erik Wolf

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  1. Ep 31. Heidi Yu Spurrell - Keep Learning Every Day

    In this episode you'll learn: • Why you should never reveal too much too soon in business • Don't be afraid to pivot in a new career direction when the time is right for you • Why you should ask what others want from you before you start a

  2. Ep 30. Richard Bagnold - Don't Be a Keyboard Warrior

    In this episode you'll learn: • There's no substitute for work experience - you've got to just do it. • The earlier you get a start towards outlining your life's path, the better. • Persist in what you want until you get it. • Mistakes can

  3. Ep 29. Devin O'Sullivan - The Story Matters Most

    In this episode you'll learn: • When we talk the talk, we have to walk the walk. We can't just talk about great food culture without instilling the respect for it in how we view food and educate our youth about food. • Why it doesn't make s

  4. Ep 28. Zina Sorensen & Vasil Zlatev - The Poison is in the Dose

    In this episode you'll learn: • Why a destination needs to diversify its product portfolio to be competitive • How the poison is in the dose - nothing in extremes gives great results • How new technologies threaten culinary tourism experien

  5. Ep 27. Lauren Aloise – We're the Sum of Our Parts

    In this episode you'll learn: • How preserving sense of place is essential to fostering a successful visitor experience, and ultimately, to furthering the advancement of food & beverage tourism • Why you need to ask for help early on in lif

  6. Ep 26. James Blick - Build Your Team to Build Your Business

    In this episode, you'll learn: • The difference between authentic food and good food, and why you don’t necessarily need to have both or offer both at the same time. • Ways to minimize “overfoodtourism” • How the act of sharing food or drin

  7. Ep 25. Anthony Creswell - Always Ask Why

    In this episode you'll learn: • Why quality trumps quantity • Why consumers will always pay more for quality • If you can’t sell something, double the price and watch it sell out • How bureaucracy & rules can stymie small business growth •

  8. Ep 24. Rob Holmes - The Power of Story

    In this episode you'll learn: • How travel can be transformational for younger people starting their careers • The power of video to tell a story • The danger of food becoming commoditized • How authenticity is about “real people” • How to

  9. Ep 23. Raj Gyawali - Living on the Edge

    In this episode you'll learn: • What "linked prosperity" is and how you can work it into your business • Why if you’re not living on the edge, you’re taking up too much space! • How keeping a simple focus can help you achieve your goals • W

  10. Ep 22. Eric Aebi - Sharing Abundance With Others

    In this episode you'll learn: • Why too many visitors can ruin a destination’s authenticity & what to do about it • Why we need to promote the value of hospitality careers, to industry, youth and the media • How globalization has adversely

  11. Ep 21. John Mulcahy - Don't Ask for Permission Ask for Forgiveness

    In this episode, you will learn: • How to be part of the solution not part of the problem • Why you should take the road less traveled and don't be afraid where it leads. You'll surprise yourself. • Not to be scared to make mistakes; it's t

  12. Ep 20. Wojtek Osinski - There's No Hiding Behind the Internet

    In this episode you'll learn: • Why food culture makes us unique • How greed is a “four letter word” and is destroying food cultures. • Why you have to deliver a consistently excellent experience; there is no hiding behind the internet. • W

  13. Ep 19. Christie Peters – Skip the Easy Money

    In this episode you'll learn: • Make it nice or make it twice • Why slow and steady wins the race • Why you should skip the easy money • How waste is money • Watching the small details can add up to big savings • What you can do to avoid pa

  14. Ep 18. Michele Morris - Make Lemonade When Life Gives You Lemons

    In this episode you'll learn: • Why popular destinations are already losing their authenticity • Why multinational chain businesses are not a reason for travel • Why you can only do so much/not bite off more than you can chew • The one thin

  15. Ep 17. Rosetta Ferrari - Travel is the Best Education

    In this episode you'll learn: • To know and focus on your true strengths, and hire others to do what you need help with • For those who are shy, how to arrange circumstances so you will be in a position to overcome your shyness • Why authen

  16. Ep 16. Chantal Cooke - Stop Listening To Other People

    In this episode you'll learn: • How the food tourism industry is behind the times, and why you are missing an important opportunity • Why more people than ever are looking for meat-free dishes • How traditions move on (and rightly so) • How

  17. Ep 15. Javier Albarracin - Halal Isn't Just About Religion

    In this episode you'll learn: • How people take their own behaviors and preferences with them when they travel. • Why special diets are here to stay. The preference for Halal is growing quickly, even among non-Muslims. • Halal isn't just ab

  18. Ep 14. Alison Burgh - Cultivating A Sense Of Community

    In this episode you'll learn: • Why developing a sense of community is critical in food tourism • Why creating a unique and memorable experience is a critical part of getting food tourism right • Why you can't worry about doing what is expe

  19. Ep 13. Amber & Eric Hoffman - Instagram Is Not A Panacea

    In this episode you'll learn: • How being an entrepreneur is a job: you have to take it seriously • Why you need to have savings built up before you launch out on your own • How "no" is a big motivator • Why Instagram isn't the panacea ever

  20. Ep. 12 Tung Do - Just Do It

    In this episode you'll learn: • Why you need to delegate to be able to succeed • If someone doesn't accept your offer initially, don't give up • Why it's important to speak English in any industry • Why the past doesn't repeat but it often

  21. Ep. 11 Evarist March - See You In The Wild

    In this episode you'll learn: • Why it's important to have a connection to the food you eat. • How nature can inspire cuisine. • Why it's important to preserve endemic culinary cultures. • Why it's important to dream about your potential. •

  22. Ep 10. Jenn David - The Power of Design

    In this episode you'll learn: • Why food & beverage packaging can often have a greater impact on a consumer than the actual product itself • How multiple languages on the packaging can affect consumer's expectations of the product or experi

  23. Ep 9. Jon Simon - The Lost Art Of The Phone Call

    In this episode you'll learn: • What food and fashion have in common • About the risk of food/beverage homogenization and what to do about it • Why focusing on the food experience in local areas is critical to success • Why serving a memory

  24. Ep 8. Amanda Niode - Making Food Travel Memorable

    In this episode you'll learn: • Why it's important to find and then share the stories about the area as well as the products and the people • What goes into an area's "signature dish" • How to motivate yourself to get started on a food tour

  25. Ep 7. Bill Baker - On Relevance, Strategy & The Human Touch

    In this episode you'll learn: • How to coalesce a smaller community around its food and beverage assets • What you need to watch to ensure that you always stay relevant • How and why you need to share the story of a place in order to sell i

  26. Ep 6. Fia Gulliksson - On Being A Passionate Potato

    In this episode you'll learn: • What it means to be a passionate potato • How to establish and then prioritize your core values • How to become an Innovation Master by acting like a "C.I.A." agent • How to bring your vision to life when eve

  27. Ep 5. Oscar Farinetti - Honor Our Food Cultures

    In this episode you'll learn: • How it's OK to start with nothing more than a vision - build it and they will come • Why it's critical to honor our food traditions and food cultures • Why starting with the hardest task makes subsequent task

  28. Ep 4. Sean Kuylen - The No Barcode Chef

    In this episode you'll learn: • Why you need to be true to your cuisine (don't try to imitate). • Why it's important to preserve traditional cooking techniques. • Why it's important to be proud of what you have - your heritage, culture and

  29. Ep 3. Judith Von Prockl Going All In

    In this episode you'll learn: • How the customer becomes the hero • What it was like to be a pioneer in the food travel industry • The importance of word-of-mouth and referrals • The importance of Instagrammable moments • Why entrepreneurs

  30. Ep 2. Irene And Mei Li - Believe In Your Dream

    In this episode you'll learn: • How 3 siblings were able to balance work and personalities in a family-owned business • How 3 siblings started a food truck with a lot of passion about and interest in food, but no foodservice experience • Wh

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